Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market

Welcome to Episode 2397 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Andrea Eby of the Wine Scholar Guild. Key takeaways: Understanding the rising interest in wine education while consumption is in decline. How to empower trade professionals to educate customers confidently, without overwhelming them. Tips for translating Italian wine stories into language that resonates with American consumers. More about the guest: Andrea Eby Andrea Eby is the Italian programs director at the Wine Scholar Guild and a stage two Masters of Wine student with over a decade of experience in the wine trade. In 2020 she founded Vinsanity Consulting and Vinsanity School of Wine in Winnipeg, Canada. She imports Italian wines and consults for Italian wineries looking for help to navigate the complex Canadian market. Connect: Website: https://www.winescholarguild.com/ Instagram: https://www.instagram.com/andrea_elizabeth_eby/ LinkedIn: https://www.linkedin.com/in/andreaeby More about the host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 115 Monty Waldin interviews @cantinasocial (Adriano Amoretti, Matteo Franco, John Murnane)

Ep. 115 Monty Waldin interviews @cantinasocial (Adriano Amoretti, Matteo Franco, John Murnane)

In the second episode of our wine influencers mini series, Monty Waldin meets the Cantina Social trio (Andrea Amoretti, Matteo Franco, John Murnane, @cantinasocial). Monty’s guests talk about how they got into wine and their passion and expertise not only in wine but also in barbecue! Tune in to their impactful way of communicating Italian wine on their social media.

12 Juni 201812min

 Ep. 114 Monty Waldin interviews Angelo Fongoli (Fongoli Winery) | Discover Italian Regions: Umbria

Ep. 114 Monty Waldin interviews Angelo Fongoli (Fongoli Winery) | Discover Italian Regions: Umbria

In this episode Monty meets Angelo Fongoli of the Fongoli Winery in Montefalco, Umbria. Angelo and Monty talk about native grapes such as Sagrantino, Grechetto, and Trebbiano Spoletino. Angelo and Monty engage in a fascinating discussion on biodynamic viticulture and chaotic vineyards!

6 Juni 201816min

Ep. 225 Madeline Puckette (Wine Folly) on wine communication, infographics, and big data

Ep. 225 Madeline Puckette (Wine Folly) on wine communication, infographics, and big data

This mini series is dedicated to so-called wine influencers for Italian wine. Monty Waldin meets a number of "Instagrammers" who are very active in the Italian wine business. In the interviews these personalities discuss their passion for Italian wine and their approaches to influencer marketing.

5 Juni 201825min

Ep. 113 Monty Waldin interviews Andrea Albagli (wine influencer @cor_vino) | Wine influencers

Ep. 113 Monty Waldin interviews Andrea Albagli (wine influencer @cor_vino) | Wine influencers

In the first episode of a three-part series dedicated to wine influencers, Monty Waldin meets Andrea Albagli (@cor_vino). Andrea tells Monty about his engineering work and his passion for wine and for telling stories on Instagram. Join Andrea and Monty also for an interesting perspective on digital marketing and on the role of wine influencers.

5 Juni 201816min

Ep. 112 Monty Waldin interviews Alessandro Meniconi (Perticaia) | Discover Italian Regions: Umbria

Ep. 112 Monty Waldin interviews Alessandro Meniconi (Perticaia) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Alessandro Meniconi at Perticaia winery in Casale di Montefalco in the Umbria region. Alessandro and Monty talk about the vinification processes behind Sagrantino, the Sagrantino terroir, and Perticaia’s wines. They also discuss the Trebbiano Spoletino grape and some interesting wine and food pairings such as Strangozzi pasta and Montefalco Rosso Riserva, or Passito from Sagrantino Grapes with local roasted lamb. Hungry yet?

4 Juni 201823min

Ep. 111 Monty Waldin interviews Pinta Kauce (Oliviero Toscani Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 111 Monty Waldin interviews Pinta Kauce (Oliviero Toscani Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Pinta Kauce, Manager at the Oliviero Toscani Winery and Vinitaly International Academy Italian Wine Ambassador. Pinta is originally from Latvia but has been involved in Italian wine for decades. In this podcast, she talks about the wines at the Oliviero Toscani winery that come from grape varieties such as Shiraz, Cabernet Franc, Petit Verdot, and Teroldego. Monty and Pinta discuss the Latvian market for Italian wine as well as some interesting Shiraz and Teroldego’s pairings with typical Latvian dishes.

29 Maj 201811min

Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

Ep. 110 Monty Waldin interviews Paul Mabray (Emetry.io) | Monty Waldin's Let's Talk Wine Biz

In this final episode of our “Let’s talk wine biz – wine2wine series,” Monty Waldin talks to Paul Mabray at Emetry.io to discuss the digital futures of the wine industry. Paul has over twenty-year experience in the wine business as a digital strategist and innovator and is considered the wine industry’s foremost digital futurist. Paul founded two companies, the e-commerce platform WineDirect and the social media management platform WineTank, and is currently working on a number of digital initiatives in the sector. Listen to Paul discuss digital e-commerce platforms and the benefits of digital technologies and social media for the sector.

28 Maj 201818min

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

Ep. 109 Monty Waldin interviews Giovanni Ponchia (Consorzio Vini Colli Berici Vicenza) | Discover Italian Regions: Veneto

In this episode Monty Waldin meets Giovanni Ponchia, director of the Consorzio Vini Colli Berici Vicenza. Giovanni is also a leading expert in soil and talks about his previous project of soil mapping in the Soave area. Giovanni discusses soils in the Colli Berici and Vicenza areas as well as strategies to counteract global warming and climate change in viticulture. Tune in to learn more about vineyard soils but also to discover wine and local food pairings in the Vicenza area.

22 Maj 201816min

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