An Email Newsletter Isn’t a Strategy, It’s a Tactic (& Not the Best One at that)

An Email Newsletter Isn’t a Strategy, It’s a Tactic (& Not the Best One at that)

Welcome to today's episode of The Brand Marketing podcast and today, I'll be sharing something worthy about newsletters. So, let's get started.

There’s no denying it that Email marketing has lost its shine over the past decade. But old-school marketers still cling to the hope that sending emails will have a big impact on their business. They use the word “e-newsletter” like it’s something magical and mythical and THEN one day they discover that customers are referring to the communication as “spam”.

You'll be able to answer the following after listening to the episode:

  • Is email marketing worth it in 2020?
  • How to see the bigger picture for your digital marketing strategy?
  • Is email a good marketing funnel to consider?
  • Is the "Shine age" of email over?
  • A new perspective of paid media, owned media and earned media in marketing

Lastly, I hope this episode was insightful and added some value to your knowledge. Be sure to subscribe for daily updates and see you in the next episode!


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Avsnitt(43)

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Why "Personalizing" Your Content Marketing Efforts Can Boost Sales!

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Welcome to today's episode of The Brand Marketing Podcast and today, I'll be sharing with you why personalizing your content marketing efforts & strategies can help you boost your sales. First off, fo...

4 Apr 20202min

Want to Sound More Professional in Business: Try Content Marketing!

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Welcome to today's episode of The Brand Marketing Podcast and today, I'll be sharing with you how you can be a bit more professional with the help of content marketing... Well, this applies to almost ...

3 Apr 20202min

3 Real Reasons Why You Should Start a Blog & How It Can Change Your Life

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Welcome to today's episode of The Brand Marketing podcast and today, I'll be sharing with you why you should consider starting a blog. Is It worth it in 2020? For me, when I started blogging, everyth...

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