198. Rethinking marketing and redesigning life

198. Rethinking marketing and redesigning life

What happens when you lose everything—your business, your home, your sense of direction? For Peter Murphy Lewis, aka, Strategic Pete, it was the start of something deeper: a reimagined life and business, built with intention.

Peter is a fractional CMO, documentary filmmaker, and former TV host who once led one of South America's top travel companies. In this conversation, we explore how he rebuilt from the ground up, choosing freedom, family, and sustainability over hustle culture.

We talk about the power of simplicity in marketing, why most campaigns fail to deliver ROI, and what business owners can do differently to create real results. Peter also shares how he's structured his business to support the life he wants to live—and the lessons he's carried with him from the trails, the road, and the stage.

Whether you're building a business, rethinking your marketing strategy, or simply seeking a more aligned way to live and work, this conversation is a grounding and energizing listen.

Show notes:

Learn more about Peter:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit http://stacyennis.com/contact and fill out the form on the page.


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5. Why rest is critically important

5. Why rest is critically important

Episode 5 | Exhaustion, fatigue, working nights and weekends—this is no way to live. That’s why this episode is all about taking time away to rest, restore, and connect. I walk you through practical strategies for working rest into your life daily, weekly, monthly, and yearly. Note: I recorded this episode before the coronavirus chaos, and it seems even more pertinent than before. I hope these recommendations support you in this time of uncertainty. Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative. To learn more and register for Next Level Women Leaders, visit https://www.nextlevelwomenleaders.com/.

20 Mars 202014min

4. Developing a location independent mindset

4. Developing a location independent mindset

Episode 4 | Growing up in Idaho, I dreamed of going to NYC like my favorite character in The Baby-Sitters Club, Stacey. But life turned out a little wilder, and now I’m living in my third developing country with my husband and two small children. With this most recent move, I was surprised by how deeply entrenched I was in the American Way. This episode explores the mindset of location independence and what I was most surprised by after our recent move to Thailand.  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

3 Mars 201923min

3. Ask Stacy: How do I find, win, and keep clients?

3. Ask Stacy: How do I find, win, and keep clients?

Episode 3 | I’m digging into the metaphorical mail bag this week to answer your questions! In the episode, we hear from an experienced freelance writer who just quit her day job and is sorting through the early stages of client acquisition. Listen all the way to the end for an interview about Thailand with my sweet kids.  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

22 Feb 201928min

2. What choice and freedom feels like

2. What choice and freedom feels like

Episode 2 | In this episode, I interrupt my regularly scheduled work day (quite literally!) to record this spur-of-the-moment episode on choice and freedom as a solopreneur. Also featuring the musical stylings of my three-year-old son.  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

11 Feb 201910min

1. Ask Stacy: How do I stay focused as a new freelancer?

1. Ask Stacy: How do I stay focused as a new freelancer?

Episode 1 | A freelancer asks, “How do I navigate those early days where everything is growing outward, away from the center of your core business purpose? When your end goals are one thing but the work required to sustain you until you reach those goals takes you in a million directions, how do you manage that?”  Connect with me at http://stacyennis.com. Follow me on Instagram @stacyennis and on Facebook @stacyenniscreative.

31 Jan 201917min

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