Medical Empires9 Sep 2024

Secrets to Building Repeat Business and Lifelong Customers | Medical Monday - Ep 83

In this episode, I'm going to share with you the strategies that have truly transformed how we generate customer loyalty and repeat business across all of my businesses. These strategies are rooted in what I call the Loyalty Circle, a concept I learned from my good friend, Andy Frisella, who runs a $2 billion company. We use this framework in everything we do.

The Loyalty Circle is simple, yet powerful. Imagine a circle split in half. On the right side, you have everything most businesses do up until the point when someone buys your service—things like marketing, consultations, and education. That education piece is crucial because most clinics and medical providers fail to take the time to truly explain the benefits of their products or services. But by educating your clients, you establish trust and make sure they understand why your solution is tailored specifically to them.

Now, the left side of the circle is where the magic happens—this is what most businesses overlook. It's all about what you do after the sale. For example, follow up within 24 hours, celebrate the client's decision to work with you, and show them that the process has already begun. Whether it's a B12 shot for a weight-loss patient or a tour of the clinic for someone seeking erectile dysfunction treatment, getting them started immediately helps prevent buyer's remorse and builds confidence in their investment.

Big companies, like the telehealth brands ROE and Hims, understand this model well. Their valuation isn't based on profitability—it's based on the number of users they recruit and retain. The same principle applies to your business. The more you focus on building loyalty and generating referrals, the more valuable your business becomes.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:05) - The Loyalty Circle

(4:16) - Retaining customers

(5:43) - Conclusion

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(300)

How to Structure, Scale and Protect a Business From Scratch | Operator Standard Q&A - EP 310

I sat down with a room full of operators from East Tennessee and told them to throw every business question they had at me. No script, no filter. Just real questions from people actually building and ...

2 Sep 1h 19min

Your ADHD Isn't a Disorder. It's a Ferrari Engine With No Track - EP 309

When I was a kid I got diagnosed with ADD. Back then they called it something else but the story was the same. I couldn't sit still. I couldn't shut it off. My brain was going a hundred miles an hour ...

28 Aug 7min

The Warm Body Trap That's Quietly Killing Your Clinic - EP 308

Picture the Trojans, ten years into the war. Ten years of dead sons, food running low, hope running lower. Then one morning the Greek camp is gone, the ships are gone and standing at the gates is a gi...

26 Aug 20min

The One Broken Detail That Defines Your Whole Business - EP 307

I was driving with a buddy a while back and we pulled up next to a Nissan Versa. Out of nowhere he goes, how much you want to bet the rear passenger hubcap is off? I said what are you talking about. H...

14 Aug 8min

You Become What You Tolerate in Yourself - EP 306

It's 11:14 at night. You're in bed, phone in your hand. You told yourself two hours ago you'd be asleep by 10:30. You're not. You scroll one more reel, then one more. You check email even though nothi...

7 Aug 7min

My Mom Has Dementia, What It's Teaching Me About Life - EP 305

With dementia you don't lose someone all at once. You lose them a little bit at a time. Some days my mom knows exactly who I am. Some days I'm just a kind face sitting next to her. And that has forced...

31 Juli 9min

The Membership Mistakes Costing Your Clinic Six Figures a Year - EP 304

Can you say out loud right now exactly how much money is going to hit your account next month? Not a guess. Not "it depends on how busy we are." An actual number. Most clinic owners can't. And that on...

28 Juli 19min

The New FDA Peptide Rules Every Med Spa and Clinic Owner Needs to Know

The FDA just reclassified peptides and it is going to reshape how med spas and medical practices operate in 2026. In this episode I break down exactly what the new FDA 503A peptide rules mean for your...

22 Juli 48min