Inside the Playbook: Lola Plaku on Artist Development

Inside the Playbook: Lola Plaku on Artist Development

In this clip of The Manager’s Playbook, Lola Plaku joins Ruiz for a masterclass on artist development and marketing that actually moves the needle.

Lola dives deep into how understanding an artist’s audience is the foundation of every effective strategy, from branding and content to touring and fan engagement. She shares personal stories and real-world lessons from her work with artists like The Weeknd and Trinidad James, illustrating how performance, positioning, and timing create long-term impact.

Whether you're managing talent, building your own brand, or trying to connect with your core fans, this episode is filled with tactical insight and grounded leadership.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/3G8OCBFZER7GC2NSXBnHPu?si=sS6Pek34TOuNbg1ybC3a0w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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The Manager's Playbook 029: Laurie Lee - The Beaches, Charlotte Cardin, Artist Development, Viral Strategy, Canadian Music Industry, CRM, & Women in Music

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In this episode of The Manager’s Playbook, Lola Plaku unpacks her dynamic journey from the early days of HipHopCanada to managing global tours and launching her mentorship platform, Girl Connected.Fro...

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Inside the Playbook: Ray Daniels on The Letter That Changed Everything

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In this clip from The Manager’s Playbook, Ray Daniels shares what it really means to pursue greatness and the price he paid for speaking up.He reflects on the impact of his viral 2020 letter, “Dear Wh...

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Inside the Playbook: Ray Daniels on The Real Reason Some Artists Fade While Others Last

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