How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Juli 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Start Sales Pitches With Stories. Here's Why!

Start Sales Pitches With Stories. Here's Why!

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Should You Start A Business With Your Best Friend?

Should You Start A Business With Your Best Friend?

Many people start businesses with friends and loved ones — but if you're not careful, you can destroy both your company and your relationship. So how do you do it right? Take it from two women who kno...

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LinkedIn's Algorithm Changes, Explained

LinkedIn's Algorithm Changes, Explained

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Workers Are Disengaged, and How to Fix That

Why Workers Are Disengaged, and How to Fix That

Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Send the Best Sales Emails

How to Send the Best Sales Emails

Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Failure Can Feel Good

How Failure Can Feel Good

Our jobs are not to do things perfect. We can't! But we can make our mistakes very useful. Here's how — along with a personal story about a very recent, embarassing failure. (To see the newsletter I t...

5 Feb 202418min

Where Negativity at Work Comes From, and How to Fix It

Where Negativity at Work Comes From, and How to Fix It

Where there's a void in leadership, negativity will fill it. That's Jon Gordon's message. He's the best-selling author of 28 books (most recently, "The One Truth"), and has a company that teaches what...

29 Jan 202432min

Keeping Up With Rapid Change, With Investor Thomas Tull

Keeping Up With Rapid Change, With Investor Thomas Tull

Are you ready to adapt quickly? Billionaire tech investor Thomas Tull says you should be—because these days, there’s no other choice. Entrepreneur’s 45th annual Franchise 500® ranking shines a light...

22 Jan 202429min

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