How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Juli 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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When Someone Has More Power Than You

When Someone Has More Power Than You

How do you navigate tricky power dynamics at work? Leadership consultant (and author of the new book "Quick Confidence") Selena Rezvani has the answer. And it all starts by working with the person... ...

22 Maj 202331min

How to Talk About Hard Things

How to Talk About Hard Things

Learn more about your ad choices. Visit megaphone.fm/adchoices

15 Maj 202333min

How to Catch and Hold Someone's Attention

How to Catch and Hold Someone's Attention

In this special 300th episode, Jason reveals some of the biggest lessons he's learned in communications — including a fascinating shift in podcasting, how to build a newsletter people really want to r...

8 Maj 202336min

"I Feel Behind in My Career. Help!"

"I Feel Behind in My Career. Help!"

This episode turns into a Sliding Doors special. Jason talks to a former colleague from 20 years ago, whose career didn't turn out the way he hoped for, and then offers advice on how to play catch up....

1 Maj 202333min

Why, Like, It's Good to Use Words Like "Like"

Why, Like, It's Good to Use Words Like "Like"

Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Apr 202332min

Are You Too Curious For A Traditional Career?

Are You Too Curious For A Traditional Career?

You don't want to be locked down. You'd rather have multiple sources of income. But how? Eloise Skinner, author of the new book "But Are You Alive?", explains. Our sponsors: Sunday - Get 20% off ...

17 Apr 202339min

Very Real Talk About Launching A Startup

Very Real Talk About Launching A Startup

This is how founders should always talk! Chris Mears has been in startups for 20 years, and talks honestly about the challenges of getting his new one, Wild Clean, off the ground. Contribute to his Ki...

10 Apr 202334min

How to Win Big in a Recession

How to Win Big in a Recession

Pat Flynn and Matt Garland of Smart Passive Income share what entrepreneurs need to do today to improve their business. This is a special bonus "roundtable" episode of Problem Solvers, and the beginni...

7 Apr 202356min

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