How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Juli 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Scale Yourself

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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People in 1921 made big, bold predictions for what would happen in 2021... and many of them were surprisingly accurate. We explore what they said, what it all means, and how it can inspire us to build...

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How Parenthood Can Help Your Work (Even In A Pandemic!)

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What We Learned About Change In 2020

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This was a hard year, but also a good year. Why? Because we were forced to make change. Here are the lessons we should take into 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Treat Your Brand Like It's A Mission

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How do you create passionate customers? Little Spoon's Lisa Barnett has an answer: Treat your brand like it's a mission—identifying an enemy, releasing a manifesto, and offering many ways to onboard y...

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