How SharkNinja took over the home

How SharkNinja took over the home

It’s summertime, which means it’s time for our annual grilling episode. In years past we’ve talked to the leaders of Big Green Egg, Traeger, and Blackstone, and it’s always fascinating how those companies have all the same kinds of problems and ideas as any of the tech companies we have on the show. This time, I finally had the opportunity to sit down with SharkNinja CEO Mark Barrocas. We’ve wanted to have SharkNinja on the show for years now, mostly because it has the best name of any company I think we’ve ever had on Decoder — it perfectly describes the structure of the company. And just in time for our grilling episode, the Ninja division of Mark’s business just launched its first ever grill. Check out the full transcript here on The Verge. Links: Ninja announces its first ever propane grill with the FlexFlame | Tom’s Guide How SharkNinja became a viral marketing machine | Ad Age How airfryer brand SharkNinja became a $1bn UK household name | The Sunday Times Mark Zuckerberg just declared war on the entire advertising industry | Verge Dyson, SharkNinja settle patent lawsuits over bagless vacuums | Bloomberg How arson led to a culture reboot at Traeger | Decoder Big Green Egg is inviting zoomers to the cult of kamado cooking | Decoder How Blackstone became the darling of grill TikTok | Decoder Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Docusign's CEO on the dangers of trusting AI to read, and write, your contracts

Docusign's CEO on the dangers of trusting AI to read, and write, your contracts

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Netflix is eating Hollywood — because it has to

Netflix is eating Hollywood — because it has to

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Experian is one of those giant multinationals convoluted enough to have multiple CEOs all over the world, so first I asked Alex Lintner, Experian's CEO of technology and software solutions, to dig int...

26 Jan 1h 9min

Why nobody's stopping Grok

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Grok, the chatbot made by Elon Musk’s xAI, is able to make all manner of AI-generated images on demand, including non-consensual intimate images of women and minors. It's the kind of "controversy" tha...

22 Jan 1h 5min

Razer CEO on AI in game dev, Grok, and anime waifus

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We’re back to start the year with a very special live interview with Razer CEO Min-Liang Tan, which we taped in front of a terrific audience at Brooklyn Bowl in Las Vegas during CES. At this year’s sh...

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Rewind: How private equity kills companies and communities

Rewind: How private equity kills companies and communities

Hey everyone, it’s Nilay. We’re settling back in here after the winter break and CES, and we’ll have new episodes for you starting next Monday. In the meantime, we wanted to highlight one of our favor...

15 Jan 51min

Dropout CEO Sam Reich on the business of subscription comedy

Dropout CEO Sam Reich on the business of subscription comedy

We’ve got something special for you today. It’s my friend Hank Green, longtime YouTuber, science educator, and viral TikTok star, interviewing Dropout CEO Sam Reich.  Hank did this episode as a guest...

12 Jan 1h 4min

What’s next for Netflix and Paramount in the Warner Bros. battle

What’s next for Netflix and Paramount in the Warner Bros. battle

Hey everyone, it’s Nilay. Decoder is on our holiday break. We’ve got a lot of fun stuff coming up in the New Year, though, including a special Decoder Live at CES. Stay tuned for more details, includi...

22 Dec 202543min

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