How the Attention Economy Is Devouring Gen Z — and the Rest of Us

Donald Trump and Zohran Mamdani are both proof of how the ability to capture attention is power. And the attention economy isn’t reshaping just politics; it’s also reshaping the actual economy: the crypto market, A.I. venture capital, and how people, especially Gen Z, are making career decisions. Kyla Scanlon has emerged as a leading theorist on the economics of attention and is herself a member of Gen Z. She is the author of the book “In This Economy?” and Kyla’s Newsletter on Substack. I asked her on the show to walk us through her theory of the attention economy.

This episode contains strong language.

Mentioned:

“Gen Z and the End of Predictable Progress” by Kyla Scanlon

“‘We Are the Most Rejected Generation’” by David Brooks

“A Divided Gen Z Is Crying for Mercy” by Rachel Janfaza

“The Price of Nails Since 1695” by Daniel E. Sichel

Give People Money by Annie Lowrey

“The World of Wrestling” by Roland Barthes

“Peter Thiel and the Antichrist” by Interesting Times with Ross Douthat

Book Recommendations:

The Screwtape Letters by C.S. Lewis

A Grief Observed by C.S. Lewis

Jonathan Livingston Seagull by Richard Bach

Thoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com.

You can find the transcript and more episodes of “The Ezra Klein Show” at nytimes.com/ezra-klein-podcast. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs.html

This episode of “The Ezra Klein Show” was produced by Rollin Hu. Fact-checking by Michelle Harris. Fact-checking by Michelle Harris with Kate Sinclair. Our senior engineer is Jeff Geld, with additional mixing by Aman Sahota. Our executive producer is Claire Gordon. The show’s production team also includes Marie Cascione, Annie Galvin, Elias Isquith, Marina King, Jan Kobal, Kristin Lin and Jack McCordick. Original music by Pat McCusker. Audience strategy by Kristina Samulewski and Shannon Busta. The director of New York Times Opinion Audio is Annie-Rose Strasser.

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