Episode 33: Matt Roesner

Episode 33: Matt Roesner

Matt Roesner is the technical director for his family's machinery business Roesner Pty Ltd. based in Harvey, Western Australia has been in existence for more than 100 years..

The Marshall Multi Spread was the first Australian multi purpose fertiliser spreading machine spreading lime and gypsum at the same time. Since that time 10,000 machines have been built by Matt's family.

Matt says, "we've stayed relevant by spending a lot of time getting to know what our customer base wants and what their needs are. I think one of the challenges these days is the cost of capital equipment, it's continually rising and they are spending large amounts of money on machinery that can only be used for a few months of the year and so we have concentrated on building something simple, that is easy to maintain, that will last multiple seasons and has a long service life."

These days the business is reputable as a leader in the development of agricultural technical data. A few years ago the business built a mobile app for IOS and Andriod to send out calibration data to its client base.

"We got a really good response and so we decide to build a variable controller app for an Ipad and there was immediately a lot of interest in it too," says Matt.

"We see the importance of the data ecosystems that exist around our products is important to the growth of our business so in March 2018 we purchased the Precision Agronomics Australia business, based in Esperance, WA and formed the i4M (Internet For Machines) brand - with the aim of having flexible and open systems that are simple and cost effective and independent from other brands. Our whole plan is to be able to have equipment talking back to the internet to allow applied data usage."

Matt speaks with Sarah about the importance of the agricultural agronomist keeping up with the rapidly developing pace of technology, why he's eagerly awaiting the arrival of artificial intelligence and, the opportunity for Australia to become leaders in autonomous agriculture and how trust between growers and service providers will be pivotal in the evolution of data use in precision farming.

Download the Marshall Multi Spreader App here

Watch the Marshall Multi Spreader YouTube Channel here

Learn more about the Marshall Pty Ltd business at roesner.com.au

Avsnitt(194)

Ep 67: tips from three leading farmers using tech everyday (live from evokeAG)

Ep 67: tips from three leading farmers using tech everyday (live from evokeAG)

This episode, live from the 2020 evokeAG conference in Melbourne, features three innovative Aussie producers: Brad “Jonesy” Jones; Sue “Chilla” Middleton; and Mark “Mort” Mortimer. We also cover: the different techs being used in their businesses todaytheir tech wishlists for the futurewhat’s driving adoption of agtech and what’s preventing itwhere to look for the best agtech solutionshow they’re getting involved as more than customers of agtechFor links to additional resources (and all the agtech mentioned), check out our website: www.agtechsowhat.com/agtechsowhatepisodes/tips-from-leading-producers This is yet another live episode- do you like it? Hate it? Let us know on twitter @agtechsowhat or reach out on our website.

20 Maj 202030min

Ep 66: Jim Chambers (Trimble) and Derek Norman (Bayer) on agtech acquisitions

Ep 66: Jim Chambers (Trimble) and Derek Norman (Bayer) on agtech acquisitions

Today’s episode is all about corporate investments and acquisitions in agtech. Two guests, Derek Norman (VP at Leaps by Bayer) and Jim Chambers (President and General Manager of the Worldwide Agriculture Business at Trimble) cover different ways startups can engage with corporates, from early stage direct strategic investments, to channel partnerships, to acquisitions.We also discuss:what Bayer and Trimble are looking for and tips for startup to get investment- and acquisition-readyhow the M&A environment is changing with consolidation and coronaviruswhy we haven’t we seen more successful agtech exitswhat spaces are hot (and not), including how Bayer and Trimble are looking at autonomy, e-commerce, biologicals, indoor agriculture, and moreThis episode was recorded LIVE at an event we co-hosted with Tim Hammerich, host of the Future of Agriculture podcast. If you're not yet a FoA listener, check out episode 201 featuring AgThentic Partner Matthew Pryor.Tim's interview with Derek: 2:00 to 26:18Sarah's interview with Jim: 26:18 to 49:48QnA with both Jim and Derek: 49:48 to endWhat do you think of this format? Do you want more live events, or partnerships with more podcasts? Please reach out!More resources and links available on the AgTech...So What? website.

6 Maj 20201h 10min

Episode 65: The Alternative Protein Debate: live from Australia's first virtual, national agtech meetup

Episode 65: The Alternative Protein Debate: live from Australia's first virtual, national agtech meetup

Coming to you live from Australia's first national, virtual AgTech Meetup, this episode explores what alternative proteins are, how big they'll become, and whether this is a pending disruption or untapped opportunity for agriculture.Panelists included:Catherine Tubb- chemistry PhD and Research Fellow at RethinkXPaul Wood- internationally recognized veterinary immunologist, inventor, and Chairman at AusBiotechGeorge Peppou- chef and CEO/Co-founder at cellular ag company VOW FoodsIn this episode, we cover:The different types of alternative proteins, from plant-based to cultured meat;What’s driving their cost, and when it will come down;When they'll hit the market, and how much market share they’ll get; andWhat all this means for farmers, investors, and consumers.This meetup was co-hosted by us (AgThentic) alongside SproutX and Platfarm.Check out our website for the live video, slides, and more resources.

22 Apr 202045min

Ep 64 Pete Nelson on partnering with growers to build better agtech

Ep 64 Pete Nelson on partnering with growers to build better agtech

This week Sarah is joined by a guest host, Cass Mao, Principal Advisor at AgThentic, to chat with Pete Nelson of AgLaunch about how growers and agtech companies can work together in a model that they call "farmer-centric innovation"Pete Nelson, originally a farmer and an English major at University, has been actively involved in building the support ecosystem for new agricultural enterprises for over 15 years. He has worked with a variety of public and private sector partners and helped to launch multiple startup companies. More recently he's been working on sector-specific initiatives to fund, incubate, and accelerate agricultural companies with high growth potential. AgLaunch, which includes accelerator programs, a fund, and more, is focused on commercializing early stage agricultural innovation by working with farmers.Cass and Sarah wanted to speak with Pete after writing a report last year on innovation ecosystems, and how best practices in the US can be applied to Australia. Rather than just look at hotspots like Silicon Valley, the report explored ag-focused places, like St. Louis and Tennessee, where AgLaunch is located. The report, called Building a globally Recognised AgTech ecosystem in Australia, is available here: https://agthentic.com/reportsIn this episode, Pete explains what “farmer-centric innovation” means, how AgLaunch is driving it, and how having growers at the table fundamentally changes outcomes for startups and regional communities. For additional resources and info, check out our blog: www.agtechsowhat.com/agtechsowhatepisodes/2020/4/8/ep-64-pete-nelson-on-partnering-with-growers-to-build-better-agtech

8 Apr 202040min

Ep63 Evan Fraser on 3 barriers to agtech adoption and impacts of COVID-19 on agriculture

Ep63 Evan Fraser on 3 barriers to agtech adoption and impacts of COVID-19 on agriculture

Evan Fraser is a food systems innovation expert, the Director of the Arrell Food Institute at the University of Guelph in Canada, and the Founder of Feeding9Billion.Though he didn't grow up on a farm, he brings a multi-disciplinary and systems approach to his work, with degrees and work experience in various fields from anthropology to atmospheric chemistry to agriculture. His passion for agriculture comes from his love of good food and summers spent spent working on his grandfather’s farm (more on that in the episode). In this episode, Evan and I cover two main topics:Three big barriers to agtech adoption, and what’s being done to overcome them; andThe impact of COVID-19 on agricultural supply chains.Thanks to Connie Bowen for suggesting Evan. We're always open to suggestions and feedback from our listeners!Additional Links and ResourcesArrell Food Institute (check out the videos and card game!)Feeding9BillionEvan on TwitterEvan on LinkedInMore thoughts from Evan on COVID-19Empires of Food: Feast, Famine, and the Rise and Fall of Civilizations (Evan’s book)Global Open Data for Agriculture and Nutrition (GODAN)

25 Mars 202028min

Ep 62 Allison Kopf on indoor ag business models and women in agtech (rebroadcast)

Ep 62 Allison Kopf on indoor ag business models and women in agtech (rebroadcast)

We hear all the time that we need to "feed the world" and that "agtech can help" But what role will indoor farming play? How do these systems work, what can they grow, and how do they make money?Today’s guest, Allison Kopf, is an agtech entrepreneur and indoor ag expert. Her company, Artemis, builds software for indoor farms and specialty crops. In this episode, rebroadcast (with updates and edits) from a couple years ago, Allison shares an indoor ag 101. We also cover the challenges for women in agtech, and how we can increase gender diversity in big and small ways. Happy (belated) International Women's Day to all our female listeners. Resources and LinksArtemis (formerly Agrilyst)Allison’s Forbes 30 under 30 interview2017 State of Indoor Ag ReportList of women in agtech that Allison started (and some press on it here)Allison and Artemis on twitter

18 Mars 202033min

BONUS Episode: Live panel from evokeAG 2020 featuring global agrifood tech experts

BONUS Episode: Live panel from evokeAG 2020 featuring global agrifood tech experts

evokeAG, Asia Pacific's largest agrifood tech event, brought together 1300 innovators earlier in February this year in Melbourne, Australia. The jam-packed event featured international experts, innovative farmers, dozens of startups, and much more, showcasing what the region has to offer in agrifood tech innovation.This bonus episode gives a taste of evokeAG and a live recording of the first panel on the main stage: The Asia-Pacific region and how we are rising. Panelists included:Andrew Coppin - FarmbotDavid Downs - NZTEJohn Hartnett - SVG Ventures/THRIVELiza Noonan - CSIROSarah Nolet - Tenacious Ventures and host of AgTech...So What?For additional shoutouts and relevant links, check out the AgTech...So What website here.

11 Mars 202043min

Ep61 Alisdair Tulloch on the first-mover advantages of going carbon neutral

Ep61 Alisdair Tulloch on the first-mover advantages of going carbon neutral

Agriculture is often vilified for its environmental impact. But what if agriculture could be carbon neutral? Is that even possible? And what would it cost?Alisdair Tulloch, a fourth generation grape grower, believes it’s not only possible but also profitable.In this episode, Alisdair shares his family's journey to carbon neutral. Why did they decide to take action? How are they measuring? What improvements have they made, and how did they prioritize?We also cover:The practices and management decisions Alisdair has made, and what’s working (or not);Why there’s a first-mover advantage of going carbon neutral;The ROI of carbon neutrality; andThe potential of policies and carbon markets to unlock value for farmers.To follow Alisdair’s journeyInstagram @keithtullochwine and @alisdairtullochFacebook at https://www.facebook.com/KeithTullochWine/Looking for Keith Tulloch wines?https://keithtullochwine.com.au/info@keithtullochwineThe Fine Wine Specialist, their national distributor: https://www.tfws.com.au

4 Mars 202034min

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