Episode 33: Matt Roesner

Episode 33: Matt Roesner

Matt Roesner is the technical director for his family's machinery business Roesner Pty Ltd. based in Harvey, Western Australia has been in existence for more than 100 years..

The Marshall Multi Spread was the first Australian multi purpose fertiliser spreading machine spreading lime and gypsum at the same time. Since that time 10,000 machines have been built by Matt's family.

Matt says, "we've stayed relevant by spending a lot of time getting to know what our customer base wants and what their needs are. I think one of the challenges these days is the cost of capital equipment, it's continually rising and they are spending large amounts of money on machinery that can only be used for a few months of the year and so we have concentrated on building something simple, that is easy to maintain, that will last multiple seasons and has a long service life."

These days the business is reputable as a leader in the development of agricultural technical data. A few years ago the business built a mobile app for IOS and Andriod to send out calibration data to its client base.

"We got a really good response and so we decide to build a variable controller app for an Ipad and there was immediately a lot of interest in it too," says Matt.

"We see the importance of the data ecosystems that exist around our products is important to the growth of our business so in March 2018 we purchased the Precision Agronomics Australia business, based in Esperance, WA and formed the i4M (Internet For Machines) brand - with the aim of having flexible and open systems that are simple and cost effective and independent from other brands. Our whole plan is to be able to have equipment talking back to the internet to allow applied data usage."

Matt speaks with Sarah about the importance of the agricultural agronomist keeping up with the rapidly developing pace of technology, why he's eagerly awaiting the arrival of artificial intelligence and, the opportunity for Australia to become leaders in autonomous agriculture and how trust between growers and service providers will be pivotal in the evolution of data use in precision farming.

Download the Marshall Multi Spreader App here

Watch the Marshall Multi Spreader YouTube Channel here

Learn more about the Marshall Pty Ltd business at roesner.com.au

Avsnitt(194)

Ep 60 Mark Ferguson on science, sheep, and the tech-enabled future of genetics

Ep 60 Mark Ferguson on science, sheep, and the tech-enabled future of genetics

Mark “Ferg” Ferguson is a sheep geneticist who’s paying attention to how both consumer demands and emerging technologies are impacting growers. Drawing on his experience with dozens of clients around Australia and New Zealand, Ferg shares:insights for agtech companies, like the importance of personas and how to build relationships in a digital world;what the future of extension and consulting in livestock looks like;the role of cutting edge technologies in the sheep industry; anda vision for the future where consumers expectations are met and growers are profitable.For more from Ferg and resources mentioned, see:https://www.nextgenagri.com/https://twitter.com/neXtgenAgri and https://twitter.com/Fergeneticshttps://www.nextgenagri.com/articles/farmer-people-that-farm-article-1 Artificial Intelligence work: https://www.nextgenagri.com/articles/seen-one-seen-them-all NZ Merino: https://www.nzmerino.co.nz/

19 Feb 202034min

Ep 59: Mic Fels on startup buzzwords and where the real value is in agtech

Ep 59: Mic Fels on startup buzzwords and where the real value is in agtech

Mic Fels is someone I’ve wanted to speak with ever since I read an article he wrote about how his agtech is really making him money.Mic not only crops about 11,000 hectares in Esperance, Western Australia, but has also built and commercialized a range of software products and machinery through his company, iPaddock.Mic and I chat about where the real value is in agtech, and what building products has taught him about startups and about farming.We also talk about:hard earned lessons and tips for working with tech;whether ideas or execution matter more; andwhich is harder…farming or building agtech.For more from Mic and to check out the iPaddock products, see:https://twitter.com/ipaddockappshttps://www.ipaddock.com.au/https://www.ipaddock.com.au/how-i-make-money-out-of-ipaddock/

5 Feb 202039min

Ep 58: Fiona Aveyard on drought, dust storms, and value-adding

Ep 58: Fiona Aveyard on drought, dust storms, and value-adding

Agtech is about more than the technologies. It's about new business models in agriculture,and of course the innovators driving changes along the value chain. Today’s guest, Fiona Aveyard, a 5th generation mixed farmer, is definitely an innovator and an entrepreneur.We talk about how she’s working on a new supply chain and newvalue add products that can bring more profits to the farm and create jobs in herlocal community. And she’s doing all of this while facing dust storms and the worst drought inhistory.This episode is again part of our series in partnership with Farmers2Founders, aninnovation program designed specially for primary producers. Fiona is one of thebusinesses in the program. Applications are open now for the Ideas Program. So, if you’re a producer with an invention to commercialize or an idea for a new product, check it out! For more from Fiona, check out:https://www.outbacklamb.com.au/https://twitter.com/outbacklamb

22 Jan 202041min

Ep 57 Fee Turner and Lee Coleman on being farmers and agtech founders

Ep 57 Fee Turner and Lee Coleman on being farmers and agtech founders

Fee Turner (Bitwise Agronomy) and Lee Coleman (FarmSimple) are both farmers as well as founders of agtech startups. They, along with six other farmer-led businesses, have been selected into the Farmers2Founders Bootcamp program, an intensive 3 month accelerator that is helping them take their business to the next level. In this episode, Fee and Lee tell us about their farms, startups, and the challenges they're facing being farmers and founders. Relevant links:https://www.bitwiseag.com/https://twitter.com/bitwiseaghttps://croppaco.com/https://twitter.com/CroppaCoThis episode is produced in partnership with Farmers2Founders. To learn more, check out https://www.farmers2founders.com/ or follow @farmers2founder on Twitter.

7 Jan 202022min

Stuart Austin on the tools for regenerative agriculture

Stuart Austin on the tools for regenerative agriculture

Stuart Austin is a regenerative farmer and self-proclaimed early adopter of technology. In this episode we cover everything from how Stuart got involved in regenerative ag, to the tools he's using (and helping build) to make 6 and 7 figure decisions at Wilmot Cattle Company.Stuart also shares his views on alternative proteins, transparency in agriculture, and the books and movies that he's found inspirational. Relevant links:Wilmot Cattle Company- https://www.wilmotcattleco.com.au/Write up of the 2019 Field Day- https://www.maiagrazing.com/250-plus-graziers-attend-field-day-on-drought-resilience/ RCS Grazing for Profit course- https://www.rcsaustralia.com.au/products/family-business/grazing-for-profit-2/ Allan Savory’s TED talk- https://www.ted.com/talks/allan_savory_how_to_fight_desertification_and_reverse_climate_changeYou inc. by John McGrath- https://www.amazon.com.au/You-Inc-Attract-Amazing-Business/dp/0732276365 Remember the Titans (trailer)- https://www.youtube.com/watch?v=Ir1OH33uiwA Maia Grazing- https://www.maiagrazing.com/ FarmBot- https://www.farmbot.com.au/

18 Dec 201932min

Meet two of the farmer-led startups in the Farmers2Founders Bootcamp

Meet two of the farmer-led startups in the Farmers2Founders Bootcamp

Ashlea Miles and David Ricardo are Australian farmers and founders of agtech startups Training Paddock and Farm Service Manager. They, along with six other farmer-led businesses, have been selected into the Farmers2Founders Bootcamp program, an intensive 3 month accelerator that helping them take their business to the next level. In this episode, Ash and David share the story behind Training Paddock and Farm Service Manager, and reflect on the differences and similarities between running a farm and building a startup. Relevant links:https://www.trainingpaddock.com.au/https://farmservicemanager.com/https://twitter.com/FarmServiceApp (@FarmServiceApp)This episode is produced in partnership with Farmers2Founders. To learn more, check out https://www.farmers2founders.com/

4 Dec 201918min

Aidan Connolly on facial recognition for cows

Aidan Connolly on facial recognition for cows

Aidan Connolly is the CEO of Cainthus, and agtech startup using cameras and machine learning to help farmers make better decisions. Before that, Aidan helped Alltech grow from $24 million to $2.3 billion. During that time he was, among many things, Director of the Pearse Lyons Accelerator where he saw hundreds of agtech startups in all different sectors.Aidan shares his insights on:What it's like to go from a global agribusiness to a startupHow cameras are transforming agricultureHow to get engineers off the keyboard and onto the farms they're trying to helpWhy it's so important for farmers to help entrepreneurs, even when it's frustratingFor more from Aidan, check out:Aidan on LinkedInAidan on TwitterAidan on ForbesCainthus Other resources:HBR on the average age of successful founders

20 Nov 201934min

(Live Panel) What does it take for researchers & startups to collaborate in agtech?

(Live Panel) What does it take for researchers & startups to collaborate in agtech?

Coming to you live from the AgTech Meetup in Sydney, this panel explores what it takes for startups and researchers to collaborate successfully in agrifood. Panelists for the evening were: Dr Peter Thorburn, Chief Research Scientist at CSIRO; Tegan Nock, Co-Founder at SoilCQuest; and Nick Hazell, Founder and CEO at V2 Food.V2 Food: https://www.v2food.com/SoilCQuest: https://www.soilcquest.org.au/CSIRO: https://www.csiro.au/The AgTech Meetup is proudly sponsored by SproutX, Australia’s first agtech accelerator.

6 Nov 201941min

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