Zumba: Beto Perez & Alberto Perlman (January, 2017)

Zumba: Beto Perez & Alberto Perlman (January, 2017)

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Zumba. Zumba began as a mistake: aerobics teacher Beto Perez brought the wrong music to class, then improvised a dance routine to go with it. For his students, it was more fun than work — and it eventually grew into one of the biggest fitness brands in the world. PLUS for our postscript "How You Built That," how Alex McKenzie is hoping to upgrade the menu of your neighborhood ice cream truck by offering exotic flavors, high fat content, plus low-guilt options for the health-conscious. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of par...

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Serial Entrepreneur: Gary Vaynerchuk

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Bobbi Brown Cosmetics: Bobbi Brown (2018)

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Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a...

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Mailchimp: Ben Chestnut

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In the late 1990s, Ben Chestnut was a struggling young designer interning at an appliance company, when somebody suggested that he try designing for the internet instead. A few years later, Ben and tw...

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