1997: The Monaco reborn
A Matter of Time17 Maj 2024

1997: The Monaco reborn

Season 3: The TAG Heuer Monaco | In this episode, we explore the relaunch of the Monaco in 1997, its rise in popularity and its lasting impact on the brand.

Image: TAG Heuer Monaco, Reference CS2110

Show notes:

0:48 The 1980s

1:28 Revisiting the Heuer heritage

2:13 A different approach to the Monaco

3:47 The Monaco for a modern era

4:23 A commercial success

6:00 A bright future

Avsnitt(26)

1950s: The pre-Carrera years

1950s: The pre-Carrera years

Season 1: The TAG Heuer Carrera | In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to th...

22 Mars 20236min

Coming Soon : A new podcast by TAG Heuer

Coming Soon : A new podcast by TAG Heuer

Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer. Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring ...

8 Mars 20231min

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