The Opportunity Podcast4 Feb 2025

Scaling a Freelancer Platform: Solving the Double-Sided Marketplace Problem with Chris M. Walker [Ep.173]

Marketplaces are notoriously hard businesses to run and build. We would know.

Running a marketplace means constantly balancing two sides—the buyers and the sellers. If one side struggles, the whole thing falls apart.

Chris M. Walker has cracked the code of this delicate dance. As the founder of Legiit, a thriving freelance marketplace for businesses, agencies, and SEOs, he's learned how to make both sides of the equation work in harmony.

In this episode, we sit down with Chris to unpack the operational challenges of running a double-sided marketplace. He shares the lessons he's learned, the mistakes he's made, and the strategies that helped Legiit become a trusted platform for freelancers.

One of the biggest takeaways? The power of company culture. Scaling a business means founders can't do everything themselves. Chris believes a strong, well-aligned remote team is the key to keeping things running smoothly—even when you're not in the room. He prioritizes culture to make sure his team is not just working but thriving.

If you're growing a business, managing a remote team, or thinking about starting your own marketplace, you won't want to miss this conversation. Tune in to the full episode to learn more!

Topics Discussed in this episode:

Chris's origins story and how he ended up creating Legiit (02:38)
Dealing with the double-sided marketplace problem (07:09)
How Chris attracts customers to Legiit (09:39)
Using courses as a loss-leader product (13:58)
Chris breaks down Legiit's marketing funnel (16:03)
Chris's experience at the India SEO conference and the power of conferences (21:03)
How Chris structures and manages his team (27:52)
Chris's advice for managing remote teams (32:09)
How freelancers can get clients and how to adjust to a larger client base (36:35)
Chris's thoughts on the impact of AI and the future of SEO (44:06)

Mentions:

Sit back, grab a coffee, and learn how to grow a marketplace and build an efficient remote team!

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(237)

The Future of Online Business Investing With Mike Swigunski [Ep.216]

Entrepreneurship isn't a linear path. Some entrepreneurs spend decades building a single business. Others buy, grow, and sell businesses repeatedly. Some focus on building a portfolio of businesses. A...

23 Juni 1h

Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]

Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what ...

16 Juni 1h 2min

How to Raise $12M to Buy Small Businesses With Grant Hensel [Ep.214]

What separates great entrepreneurs from everyone else is not avoiding failure. It's their ability to get back up and keep trying new things.Grant Hensel started 10 businesses, watched seven fail, scal...

26 Maj 56min

Building for Acquisition: Lessons From a $40 Million Exit With Beth Mazza [Ep.213]

Most founders think selling a business is the finish line. For Beth Mazza, it was the start of a completely different challenge. After selling her first consulting firm for a modest valuation, Beth re...

19 Maj 1h

Subscription Strategies for Ecommerce Growth With Matt Holman [Ep.212]

For many eCommerce brands, getting the first sale is not the hardest part. Keeping customers coming back is. In this episode of the Opportunity Podcast, Greg speaks with Matthew Holman, founder of D2C...

12 Maj 53min

Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]

Paid ads used to be simple: find the right audience, dial in your targeting, and scale. Now? It's where a lot of businesses quietly burn cash. In this episode, we are joined by Hernan Vazquez, a paid...

28 Apr 57min

Neuromarketing: The Science Behind What Makes People Buy With Nancy Harhut [Ep.210]

In a world flooded with AI-generated content, standing out is harder than ever. Which is exactly why understanding why people make decisions matters more now than ever before. In this episode of the O...

21 Apr 1h 5min

Finding Purpose Beyond Profit With Terry Kyle [Ep.209]

Most hosting companies don't start because someone dreams of running servers. They start because something is broken and users are frustrated. That's exactly how Terry Kyle built WPX. In this episode,...

7 Apr 1h 5min