The Anatomy of a High-Converting Paywall

The Anatomy of a High-Converting Paywall

Want higher conversions from your web-to-app campaigns?

In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.

Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.

You’ll learn:

✅ Why web paywalls convert up to 3x more than mobile ones

✅ The 14-block structure of a perfect web-to-app paywall

✅ How to personalize offers based on quiz responses

✅ Why timers, huge discounts, and upsells dramatically boost LTV

✅ Real-world examples from top apps like BetterMe

If you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.

All you need to build your web2app funnel:

https://www.web2wave.com/

Contact with Igor: https://www.linkedin.com/in/igorlyu/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(955)

What Countries to Soft Launch an App?

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Pre Launch App Marketing: Focus on These Two Metrics

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You're going to discover the two most important metrics that you should be thinking about during your pre-launch. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/jIpJp2S1_-Y

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Coming up is a coaching call with a developer of Google launcher themes. You will discover what really impacts keyword rankings on Google Play, how many times you should repeat a keyword in the long description and finally how to create a developer account that helps all your apps get higher rankings.

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My Favorite Subject Line Formula for PR

My Favorite Subject Line Formula for PR

Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/fe2zWVVaE5Y

16 Maj 20185min

649: How to Decrease Your Uninstall Rate with Kara Dake

649: How to Decrease Your Uninstall Rate with Kara Dake

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648: “Success” as an Indie with Rylan Evans

648: “Success” as an Indie with Rylan Evans

Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life. Rylan Evans is an independent iOS developer.

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647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani

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