The Anatomy of a High-Converting Paywall

The Anatomy of a High-Converting Paywall

Want higher conversions from your web-to-app campaigns?

In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.

Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.

You’ll learn:

✅ Why web paywalls convert up to 3x more than mobile ones

✅ The 14-block structure of a perfect web-to-app paywall

✅ How to personalize offers based on quiz responses

✅ Why timers, huge discounts, and upsells dramatically boost LTV

✅ Real-world examples from top apps like BetterMe

If you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.

All you need to build your web2app funnel:

https://www.web2wave.com/

Contact with Igor: https://www.linkedin.com/in/igorlyu/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
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Twitter: ⁠@App Masters
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646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

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645: Influencer Marketing & User Acquisition with Chen Wang

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644: Mobile App Engagement and Retention with Scott Ritchie

Coming up is a presentation from our App Masters Connect event in Santa Monica where Scott Ritchie, Head of Business Development at Pyze, will share why your addressable market is a lot smaller than you think, the customer value growth checklist and what moves the needle for your app business. Scott Ritchie is the Head of Business Development at Pyze.

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643: Selling An App for 5x Revenue with Trevor McKendrick

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How to Overcome Fear

How to Overcome Fear

I want to talk to you about fear, overcoming it, accepting it and smashing through it! Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LY9nRIvGodI

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642: How to Get Higher Search Ranking with Shane McLean

642: How to Get Higher Search Ranking with Shane McLean

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