Ep.043 - REVISTED | On second thought, is our purpose and work about more than just Africa?
Our mission and messaging at Mustard has always been centred on Africa. Since our founding we have been striving to create brands that stem from the continent, with the intent of changing its percepti...
8 Nov 202353min
Ep.041 - How to actually start with why, feel the fear, and do it anyway!
Even as we have expressed an increasing desire for “authentic” as opposed to authoritative brands in the 21st century, our generally accepted model for building businesses has remained stuck in the pa...
25 Okt 20231h 6min
Ep.040 - Can we find objective beauty in maths, shapes and logo design?
The old saying goes that “beauty is in the eye of the beholder”, but is this entirely true? When it comes to the area of design, can the word “objective” ever be used appropriately? In the realm of lo...
18 Okt 20231h 6min
Ep.039 - REVISITED! Brands in Nigeria, brands in Africa, does the reality match the rhetoric?
This week we revisit one of our most downloaded episodes, to re-assess the relevance of its takes on brands, in light of our recent conversations about African VC.In this episode we spoke to Nigerian ...
11 Okt 202355min
Ep.038 - African VC and the justified and unjustified optimism surrounding it
The African VC space - like almost all others around the world - will see a general decline in 2023, due to monetary policy changes. But did the industry have solid fundamentals to begin with prior to...
4 Okt 20231h
Ep.037 - How is creativity being leveraged to connect sports and brands with cultural moments?
Crystal Palace F.C. recently became the first club in the British Premier League’s history to appoint an official creative director, in the form of Mailroom talent agency’s founder Kenny Annan-Jonatha...
27 Sep 202357min
Ep.036 - Becoming an influencer: how has social media changed the game?
The Beatles, Elvis Presley and Michael Jackson were perhaps the most recognisable faces in the ‘60s, ‘70s and ‘80s respectively amongst young people. However, in today’s influencer era one could argue...
20 Sep 20231h
