Ep.043 - REVISTED | On second thought, is our purpose and work about more than just Africa?

Ep.043 - REVISTED | On second thought, is our purpose and work about more than just Africa?

Our mission and messaging at Mustard has always been centred on Africa. Since our founding we have been striving to create brands that stem from the continent, with the intent of changing its perceptions. But is this action bigger than the strong views and beliefs we hold about narratives?

We believe that the most powerful initiatives in history, which have moved the most people, have all been story-led. We therefore believe that founders can learn from these movements, by building ventures with their narrative first. But can this thinking and approach only be applied to Africa?

In this episode, Andrew and Ndubuisi discuss Mustard’s story, mission and actions in depth, and ponder what comes first in our thinking: narratives or Africa?

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Avsnitt(45)

Ep.042 - Do we need to embrace failure in the African startup space?

Ep.042 - Do we need to embrace failure in the African startup space?

Statistically and practically speaking, entrepreneurship is all about failure. The vast majority of startups fail in a relatively short space of time, and even those that last only do so by successful...

1 Nov 20231h 19min

Ep.041 - How to actually start with why, feel the fear, and do it anyway!

Ep.041 - How to actually start with why, feel the fear, and do it anyway!

Even as we have expressed an increasing desire for “authentic” as opposed to authoritative brands in the 21st century, our generally accepted model for building businesses has remained stuck in the pa...

25 Okt 20231h 6min

Ep.040 - Can we find objective beauty in maths, shapes and logo design?

Ep.040 - Can we find objective beauty in maths, shapes and logo design?

The old saying goes that “beauty is in the eye of the beholder”, but is this entirely true? When it comes to the area of design, can the word “objective” ever be used appropriately? In the realm of lo...

18 Okt 20231h 6min

Ep.039 - REVISITED! Brands in Nigeria, brands in Africa, does the reality match the rhetoric?

Ep.039 - REVISITED! Brands in Nigeria, brands in Africa, does the reality match the rhetoric?

This week we revisit one of our most downloaded episodes, to re-assess the relevance of its takes on brands, in light of our recent conversations about African VC.In this episode we spoke to Nigerian ...

11 Okt 202355min

Ep.038 - African VC and the justified and unjustified optimism surrounding it

Ep.038 - African VC and the justified and unjustified optimism surrounding it

The African VC space - like almost all others around the world - will see a general decline in 2023, due to monetary policy changes. But did the industry have solid fundamentals to begin with prior to...

4 Okt 20231h

Ep.037 - How is creativity being leveraged to connect sports and brands with cultural moments?

Ep.037 - How is creativity being leveraged to connect sports and brands with cultural moments?

Crystal Palace F.C. recently became the first club in the British Premier League’s history to appoint an official creative director, in the form of Mailroom talent agency’s founder Kenny Annan-Jonatha...

27 Sep 202357min

Ep.036 - Becoming an influencer: how has social media changed the game?

Ep.036 - Becoming an influencer: how has social media changed the game?

The Beatles, Elvis Presley and Michael Jackson were perhaps the most recognisable faces in the ‘60s, ‘70s and ‘80s respectively amongst young people. However, in today’s influencer era one could argue...

20 Sep 20231h

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