Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization

Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization

In this clip of The Manager’s Playbook, Mag Rodriguez and I explore the future of music monetization and what it means to truly go global.

From innovative artist subscription models, like “pay what you want”, to untapped opportunities in the Global South, Mag Rodriguez breaks down how platforms like EVEN are making it easier for artists to reach fans in Africa, Latin America, and Asia.

We dive into real-world case studies, the payment infrastructure powering fan access, and how globalization is reshaping not just music releases, but live experiences and sustainable growth for artists.

If you care about scale, access, and building a future that includes everyone, this one’s for you.

A conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/6Kn9j2Ef2Fwc48iTvA3Tio?si=gWcZocLsQ82ArNfVsQDF4w


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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Inside the Playbook: JMSN on the DIY Blueprint to Grow Without Record Labels

Inside the Playbook: JMSN on the DIY Blueprint to Grow Without Record Labels

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The Manager’s Playbook 058: JMSN - DIY Artist Blueprint, Music Videos, Ads, Touring, Content & Music Marketing

The Manager’s Playbook 058: JMSN - DIY Artist Blueprint, Music Videos, Ads, Touring, Content & Music Marketing

In this episode of The Manager’s Playbook, I sit down with JMSN, artist, multi-instrumentalist, producer, and one of the best case studies for what real independent artist success looks like when you ...

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Inside the Playbook: J Erving III on The Skill Every Music Manager Needs

Inside the Playbook: J Erving III on The Skill Every Music Manager Needs

In this Manager’s Playbook clip, J. Erving unpacks a “superpower” that’s quietly responsible for most long careers in the music business: surrounding yourself with the right people, reading the room, ...

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Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role

Inside the Playbook: J Erving III on How to Operate Like a Record Label in Any Role

In this Manager’s Playbook clip, J. Erving III breaks down what changes when you go from managing outside the label system to operating inside it, and why most “label frustration” is really a culture ...

8 Mars 19min

Inside the Playbook: J Erving III on What to Do Before Artists Break

Inside the Playbook: J Erving III on What to Do Before Artists Break

In this Manager’s Playbook clip, J. Erving breaks down a truth the music business loves to forget: artist trust is built in the off-season.Not when the venue is sold out. Not when the streams spike. R...

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Inside the Playbook: J Erving III on How to Spot Great Artists Early

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The Manager’s Playbook 057: J. Erving III - Artist Development, Music Distribution, Label Services, Team Building, Manager Mindset, SONY/The Orchard & Streaming Growth

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In this episode of The Manager’s Playbook, I’m joined by J. Erving III, CEO & Founder of Human Re Sources (a SONY Music/The Orchard partner), to talk about what it really takes to build an artist-led ...

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Inside the Playbook: Jacob Paul on Music Publishing Deals 101

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If you’re a songwriter, producer, or manager, this is the publishing conversation that saves people from “congrats on the deal” regret.In this clip, Jacob Paul breaks down what a co-publishing (co-pub...

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