164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John
THE 505 PODCAST17 Juli

164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


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What’s up, Rock Nation! Today we sit down with Oren John, the internet’s creative director. In this episode, Oren breaks down why most branded content flops and how to fix it. He unpacks the secret to building a world around your brand, the one framework every creator needs before scaling, and why playing it safe online is the fastest way to stay invisible.


We dive into value vs. entertainment content, how to stand out in a feed full of noise, and the metrics Oren actually tracks when building a personal brand. He also shares his take on content “moats,” why he welcomes flops, and how to position yourself for both influence and income.


If you're tired of copying trends and want to build something original that actually resonates, this episode is your blueprint.


Check out Oren here here:

https://www.instagram.com/orenmeetsworld/

https://www.youtube.com/ ⁨@orenmeetsworld⁩


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6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


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Timestamps:

0:00 - Intro

1:10 - Brand Storytelling in 2025

2:31 - TV series content

4:01 - Creative vs Content Quality

5:39 - brands crushing in 2025

7:08 - World Building

11:17 - Tarte Cosmetic brand trips

12:54 - $100k Artlist Giveaway

13:46 - Value vs Entertainment creators

16:17 - Embracing the flop

17:53 - Formats that win on social

19:25 - Do carousels still work?

21:01 - Why video wins

23:15 - Merging value and entertainment

24:07 - How to go from value to entertainment content

25:18 - Building in public

26:37 - What brands miss the mark on

28:11 - Cannes Festival

29:13 - LinkedIn

30:29 - Creating content while working a 9-5

32:03 - Oren’s first brand deal

32:48 - You just gotta be hotter

34:04 - Fitness talk

35:36 - Dialing in positioning

39:45 - How to crush facebook ads

41:17 - Creative Volume

42:34 - The photoshoot playbook

45:34 - The Laker’s content playbook

46:59 - Why Oren uses Notion

48:46 - Don’t copy the biggest brands if you want to win

50:02 - How to build real community

51:50 - How to crush live events

52:55 - Your environment matters

56:21 - Cost to content

57:29 - Hiring

58:43 - Oren’s YouTube strategy

1:02:36 - People still underestimate the creator economy

1:05:01 - The TikTok Shop playbook

1:05:42 - A.I. ads

1:07:50 - Cultivating an audience that wants to buy

1:10:35 - Breaking down the 505 brand

1:20:10 - A.I. software that Oren uses

1:21:49 - Quality vs. Quantity

1:22:30 - How Luxury brands can win on social

1:23:22 - Oren’s clothing brand

1:26:31 - What Oren’s learned from making his own products

1:29:28 - How men vs. women shop

1:31:36 - Men’s bags

1:34:12 - The next 6-12 months

1:35:06 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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TikTok:

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Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(178)

50. Our BEST MOMENTS of 2022 | Season One Finale

50. Our BEST MOMENTS of 2022 | Season One Finale

WHAT UP ROCKS! We just want to say thank you for all the support! We wanted to put together a compilation of some of our favorite moments from this past year to cap off season one. We're going to be taking some time to revamp the pod a little. So just know when we come back for season two, the pod will be even better!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

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49. How to Grow a Six-Figure Creative Business

49. How to Grow a Six-Figure Creative Business

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Making Six-Figures as a creative can seem unattainable when first starting out. We wanted to provide you guys with practical steps to take, to run your business in a way to best set yourself up for success. We go over Positioning, Portfolio, and Pitching - The 3 important P's that we feel lead to landing bigger clients on retainer, and in turn, allow you to make six-figures as a creative.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

17 Nov 202251min

48. From Professional Basketball to Sports Media CEO (Swish Cultures)

48. From Professional Basketball to Sports Media CEO (Swish Cultures)

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Jordan Richard. Jordan is from Rancho Cucamonga, California and played professional basketball in Slovenia, Israel, and Italy. He is also the CEO of Swish Cultures. They were the first media platform to cover ALL areas of basketball. From the NBA, WNBA, overseas pro leagues, G-LEAGUE, NCAA, and even high school hoops. They truly encapsulate all that is basketball.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JORDAN:Jordan's Insta: https://www.instagram.com/jordanswishcultures/Swish Cultures Insta: https://www.instagram.com/swishcultures/TikTok: @SwishCulturesYouTube: YouTube.com/SwishCulturesDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

3 Nov 202259min

47. Artistry vs. The Algorithm - Our take on: The Colin & Samir show w/ Hasan Minaj

47. Artistry vs. The Algorithm - Our take on: The Colin & Samir show w/ Hasan Minaj

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We wanted to try a little something different on this episode of the pod. We recently watched The Colin and Samir show with Hasan Minhaj, and they were just dropping gem after gem, and we wanted to give our take on the things they were talking about. Let us know if you like this format of podcast!If you want to listen to their whole episode, you can here:https://www.youtube.com/watch?v=NphQGsm4rvkAs always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

27 Okt 202244min

46. YOUR NEXT BIG SHOOT | A Guide w/ 505

46. YOUR NEXT BIG SHOOT | A Guide w/ 505

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we dive into all of the prep necessary for your next big shoot. What happens after you have the green light from the client on your budget? We'll dive into everything we wish we knew when we were starting out and give you insight into our processes on how to create a successful shoot. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

20 Okt 202229min

45. How to ACTUALLY grow your Personal Brand

45. How to ACTUALLY grow your Personal Brand

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today Fig and Chase hold down the fort while Kostas is out surfing in Bali. You guys loved the last time we talked about tips for creating your personal so today we dive into how to GROW that personal brand. We dive into the different apps you should be paying attention to and some individuals that have really used their personal brands to create media empires. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

13 Okt 202244min

44. ROCKS TELL ALL | Q&A #1

44. ROCKS TELL ALL | Q&A #1

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today Kostas and Fig hold down the fort while Chase is out of town on a shoot. You guys gave us some amazing questions on our stories and we wanted to answer them on today's show. Lots of fun topics and we appreciate you guys continuing to support us in everything that we do. This is only the beginning! As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

6 Okt 202259min

43. Is the Iphone 14 Worth it? - Rock Talk Ep. 3

43. Is the Iphone 14 Worth it? - Rock Talk Ep. 3

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today it's back to rock talk and we have a jam packed ep for you. This episode is a catch up with all of the boys are working on and we dive into pricing more for your work at the end of this ep. If you want a full ep on that please let us know!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

22 Sep 202242min

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