164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John

164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


Win $100k from Artlist here:

https://artlist.io/lp/100kfund/?utm_source=al_social&utm_medium=ugc&utm_term=100K&utm_content=100K&utm_campaign=100K


What’s up, Rock Nation! Today we sit down with Oren John, the internet’s creative director. In this episode, Oren breaks down why most branded content flops and how to fix it. He unpacks the secret to building a world around your brand, the one framework every creator needs before scaling, and why playing it safe online is the fastest way to stay invisible.


We dive into value vs. entertainment content, how to stand out in a feed full of noise, and the metrics Oren actually tracks when building a personal brand. He also shares his take on content “moats,” why he welcomes flops, and how to position yourself for both influence and income.


If you're tired of copying trends and want to build something original that actually resonates, this episode is your blueprint.


Check out Oren here here:

https://www.instagram.com/orenmeetsworld/

https://www.youtube.com/ ⁨@orenmeetsworld⁩


SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


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More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

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KG Presets Vol. 1

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Kostas’ Amazon Storefront:

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15% OFF Prism Lens FX with code: KOSTAS15

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Timestamps:

0:00 - Intro

1:10 - Brand Storytelling in 2025

2:31 - TV series content

4:01 - Creative vs Content Quality

5:39 - brands crushing in 2025

7:08 - World Building

11:17 - Tarte Cosmetic brand trips

12:54 - $100k Artlist Giveaway

13:46 - Value vs Entertainment creators

16:17 - Embracing the flop

17:53 - Formats that win on social

19:25 - Do carousels still work?

21:01 - Why video wins

23:15 - Merging value and entertainment

24:07 - How to go from value to entertainment content

25:18 - Building in public

26:37 - What brands miss the mark on

28:11 - Cannes Festival

29:13 - LinkedIn

30:29 - Creating content while working a 9-5

32:03 - Oren’s first brand deal

32:48 - You just gotta be hotter

34:04 - Fitness talk

35:36 - Dialing in positioning

39:45 - How to crush facebook ads

41:17 - Creative Volume

42:34 - The photoshoot playbook

45:34 - The Laker’s content playbook

46:59 - Why Oren uses Notion

48:46 - Don’t copy the biggest brands if you want to win

50:02 - How to build real community

51:50 - How to crush live events

52:55 - Your environment matters

56:21 - Cost to content

57:29 - Hiring

58:43 - Oren’s YouTube strategy

1:02:36 - People still underestimate the creator economy

1:05:01 - The TikTok Shop playbook

1:05:42 - A.I. ads

1:07:50 - Cultivating an audience that wants to buy

1:10:35 - Breaking down the 505 brand

1:20:10 - A.I. software that Oren uses

1:21:49 - Quality vs. Quantity

1:22:30 - How Luxury brands can win on social

1:23:22 - Oren’s clothing brand

1:26:31 - What Oren’s learned from making his own products

1:29:28 - How men vs. women shop

1:31:36 - Men’s bags

1:34:12 - The next 6-12 months

1:35:06 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(177)

41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

Ladies and gentlemen welcome back to another episode of The 505 Podcast!On today's episode we have a very talented filmmaker, photographer and overall super cool creative guy. He's from Palmdale and has been featured in publications such as Vogue, GQ, and Harpers Bazaarus. He's also shot for some of Kostas' all time favorite musicians and comedians, Odesza and Sebastian Maniscalco, which Kostas is very jealous of. Everyone, please welcome JAY FORD! As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JAY: Insta: https://www.instagram.com/jay_ford/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: https://www.tiktok.com/@bfiggyKostas: https://www.tiktok.com/@kostasgarcia?lang=enChase: https://www.tiktok.com/@chaseronii?lang=en

8 Sep 20221h 10min

40. MUST KNOW Camera Basics (When to Follow and How to Break Them)

40. MUST KNOW Camera Basics (When to Follow and How to Break Them)

Ladies and gentlemen welcome back to another episode of The 505 Podcast! This week, we're taking back to the basics. We wanted to give you tips on the very basics of film and photography. We hit on some must know rules, when/how to break those rules, and what makes a shot cinematic.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

31 Aug 202247min

39. Shooting the MOST VIEWED Tiktok Of ALL TIME with Nate Norell

39. Shooting the MOST VIEWED Tiktok Of ALL TIME with Nate Norell

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome a man of many talents. Not only is he an incredible photographer, videographer, and producer, but he’s gone viral on the internet more times than anyone we know. And not to mention, a spike ball savant. He is the man behind the magic of the internet’s biggest magician, Zach King. So, if you want to know what the secret sauce to going viral on the internet is, this is the episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT NATE:Insta: https://www.instagram.com/natenorell/TikTok: @NateNorellDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

24 Aug 20221h 6min

38. 10 tips for Creating YOUR Personal Brand

38. 10 tips for Creating YOUR Personal Brand

What's going on Rocks, we have an absolute banger of an episode for you guys. We're breaking down our top 10 tips for creating a personal brand. Personal brand is so important, and is something we believe you should integrate and think about when running your business as a creative.If you want an episode on how to GROW your personal brand on social media, let us know in the comments.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

17 Aug 202241min

37. Alex Romo’s Secret to Becoming a Full-Time Travel Filmmaker

37. Alex Romo’s Secret to Becoming a Full-Time Travel Filmmaker

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today we welcome Alex Romo. Alex is a very talented travel filmmaker, who has not only traveled to what seems like most of the world, but has also produced work for some of the biggest brands such as Red Bull, MVMT, Google, Panasonic, & GoPro, just to name a few. Alex talks about being the first of his family to graduate college, inspiring people with his films, and his secret to how he became a full-time travel filmmaker. If you wanna learn how to travel with your camera for a living, this is episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT ALEX:Insta: https://www.instagram.com/alexromo/TikTok: @AlexRomoTravelsYouTube: https://www.youtube.com/c/AlexRomo1Website: https://alexromo.live/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

11 Aug 20221h 6min

36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Skyler Wagoner. Skyler is a photographer from Indiana, who moved out to LA, to take the next step in his creative career. The first four months of living here in LA, Skyler was actually homeless, living in his car. After meeting a great group of friends, finding community, and posting his story on Social Media, Skyler was hired for his first photo job here in LA, and hasn't looked back since. Skyler's story is incredible, and we're so excited to give him a platform to share it. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. CHECK OUT SKYLER:Insta: https://www.instagram.com/skylerwagoner/YouTube: https://www.youtube.com/c/SkylerWagonerTikTok: https://www.tiktok.com/@skylerwagonerphoto?_t=8UWpwVra3Fj&_r=1Website: https://www.skylerwagoner.com/DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

3 Aug 202258min

35. Dealing with Creative Burnout - Rock Talk Ep. 2

35. Dealing with Creative Burnout - Rock Talk Ep. 2

WHAT'S GOOD ROCKS!! Episode 2 of Rock Talk coming at ya. On this episode, Brayden talks about his time in Vegas for Summer League, Chase goes to Seattle for a massive car production, and Kostas talks about feeling burnt out from tour life.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

27 Juli 202246min

34. How to Take your Sports Videography to the NEXT LEVEL

34. How to Take your Sports Videography to the NEXT LEVEL

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we dive deep into Brayden's process and how he got started in sports videography. He shares stories and gives you insights into this career path. This episode's been a year in the making, and we're excited to finally bring it to you.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Brayden's Sports Videography Masterclass here: www.TheCreatorCoach.comDM US ON IG: Bfiggy:https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

23 Juli 202259min

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