164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John

164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


Win $100k from Artlist here:

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What’s up, Rock Nation! Today we sit down with Oren John, the internet’s creative director. In this episode, Oren breaks down why most branded content flops and how to fix it. He unpacks the secret to building a world around your brand, the one framework every creator needs before scaling, and why playing it safe online is the fastest way to stay invisible.


We dive into value vs. entertainment content, how to stand out in a feed full of noise, and the metrics Oren actually tracks when building a personal brand. He also shares his take on content “moats,” why he welcomes flops, and how to position yourself for both influence and income.


If you're tired of copying trends and want to build something original that actually resonates, this episode is your blueprint.


Check out Oren here here:

https://www.instagram.com/orenmeetsworld/

https://www.youtube.com/ ⁨@orenmeetsworld⁩


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The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide


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More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall


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KG Presets Vol. 1

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15% OFF Prism Lens FX with code: KOSTAS15

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Timestamps:

0:00 - Intro

1:10 - Brand Storytelling in 2025

2:31 - TV series content

4:01 - Creative vs Content Quality

5:39 - brands crushing in 2025

7:08 - World Building

11:17 - Tarte Cosmetic brand trips

12:54 - $100k Artlist Giveaway

13:46 - Value vs Entertainment creators

16:17 - Embracing the flop

17:53 - Formats that win on social

19:25 - Do carousels still work?

21:01 - Why video wins

23:15 - Merging value and entertainment

24:07 - How to go from value to entertainment content

25:18 - Building in public

26:37 - What brands miss the mark on

28:11 - Cannes Festival

29:13 - LinkedIn

30:29 - Creating content while working a 9-5

32:03 - Oren’s first brand deal

32:48 - You just gotta be hotter

34:04 - Fitness talk

35:36 - Dialing in positioning

39:45 - How to crush facebook ads

41:17 - Creative Volume

42:34 - The photoshoot playbook

45:34 - The Laker’s content playbook

46:59 - Why Oren uses Notion

48:46 - Don’t copy the biggest brands if you want to win

50:02 - How to build real community

51:50 - How to crush live events

52:55 - Your environment matters

56:21 - Cost to content

57:29 - Hiring

58:43 - Oren’s YouTube strategy

1:02:36 - People still underestimate the creator economy

1:05:01 - The TikTok Shop playbook

1:05:42 - A.I. ads

1:07:50 - Cultivating an audience that wants to buy

1:10:35 - Breaking down the 505 brand

1:20:10 - A.I. software that Oren uses

1:21:49 - Quality vs. Quantity

1:22:30 - How Luxury brands can win on social

1:23:22 - Oren’s clothing brand

1:26:31 - What Oren’s learned from making his own products

1:29:28 - How men vs. women shop

1:31:36 - Men’s bags

1:34:12 - The next 6-12 months

1:35:06 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

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TikTok:

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Avsnitt(177)

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

25. From Gary Vee to Hasan Minhaj - Tyler Babin's Perseverance to Creative Success

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome our good buddy Tyler Babin. Babin got his start in New York, when he got an internship at VaynerMedia. Babin worked his way to become Gary Vee's full-time videographer, but eventually parted ways when he received an opportunity of a lifetime to be an Adobe Creative Residency participant. Babin is now currently on tour with comedian Hasan Minhaj.This episode is jam packed with nuggets of wisdom, and we can't wait for you guys to listen and hear your thoughts!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

22 Apr 20221h 6min

24. How Aidan Minton Redirected Rejection

24. How Aidan Minton Redirected Rejection

Ladies and gentlemen welcome back to another episode of the 505 Podcast!Today we welcome Aidan Minton. Aidan is a filmmaker and photographer based in LA. He grew up in Ohio and is currently creating content for the US men's National Team. We touch on how he was able to pivot from being a full time athlete to being a full time creator. You're going to want to stay until the end for a funny story on how NOT TO network.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT AIDAN HERE:https://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

14 Apr 202257min

23. Our Favorite Creators

23. Our Favorite Creators

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we wanted to shoutout our favorite creators. These are people we are extremely inspired by and some are the reason for why we are doing what we do today.Creators Mentioned:Christian GuzmanSam KolderKarl ShakurNathaniel DrewCasey NeistatVan NeistatAaron BrimhallTim KellnerDan MaseEvan LarsenColin & SamirIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

7 Apr 202248min

22. How to Move to a Big City and Make it as a Creator

22. How to Move to a Big City and Make it as a Creator

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We get a ton of messages from you guys, asking us how you can do what we do. And while you don't need to live in LA to make it as a creator, we know a lot of you guys would like to do so. Today we weigh in and give you our advice and some tips if you'd like to move to a big city, and make it as a creator.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

1 Apr 202241min

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

21. Kyle Houck on Capturing an Iconic Moment in Pop Culture

Ladies and gentlemen welcome back to another episode of "The 505 Podcast." This week we bring on Kyle Houck, a photographer and video director who is based in Los Angeles. Kyle''s style is very unique and it can be seen across of the different aspects of his work. We apologize for the late upload please forgive us. We will see you all next Wednesday!Checkout Kyle's IG: https://www.instagram.com/kylehouck/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

25 Mars 20221h 1min

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

20. Touring the World & Shooting Music's BIGGEST Artists w/ Danilo Lewis

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today marks a special day, because we made it to episode 20! And you already know we had to come with a BANGER guest for our 20th episode.Danilo Lewis is one of music's best photographers. Having shot acts such as The Chainsmokers, Justin Bieber, Drake, Zedd, and Steve Aoki just to name a few, Danilo is a veteran in the game. We got to talk about making the move out to LA from DC, what it's like being on a world tour, and learning the ins and outs of this industry. Danilo dropped some serious gems this episode, so sit back and enjoy.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT DANILO HERE:https://www.instagram.com/danilolewis/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Mars 202255min

19. How we REALLY feel about the KANYE Doc "Jeen-Yuhs"

19. How we REALLY feel about the KANYE Doc "Jeen-Yuhs"

Ladies and gentlemen welcome back to another episode of the 505 Podcast! The boys are finally back together and we catch up on what we've been up to the last few weeks - Kostas sending wrong links to clients, Brayden going on vacation with James bond, and Chase films Tiger Woods. To finish, we share our takeaways from the new Kanye documentary "Jeen-Yuhs".If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Mars 202247min

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

18. How Henry Ammann Photographs & Designs for Musics Biggest Artists

Ladies and gentlemen welcome back to another episode of the 505 Podcast! Today we have a very special guest, his name is Henry Ammann. Henry is one of Brayden’s good friends from school and this conversation dives back in time to how Henry got started shooting photography at the University of Oregon.Henry has created for some of the most prestigious artists of our generation: Zhu, Jack Harlow, Lil Nas X, and Bazzi to name a few. His style is unique and bold. Every photo is so distinct and he embodies everything in means to be a creative. We hope you enjoy this conversation with Henry. Please share a screenshot of the pod if you enjoyed this episode and we’ll see you all back next week!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT HENRY HERE:https://www.instagram.com/thexxguy/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

23 Feb 202250min

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