164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John
THE 505 PODCAST17 Juli

164. How to Build a Personal Brand People Give a Sh*t about w/ Oren John

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


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What’s up, Rock Nation! Today we sit down with Oren John, the internet’s creative director. In this episode, Oren breaks down why most branded content flops and how to fix it. He unpacks the secret to building a world around your brand, the one framework every creator needs before scaling, and why playing it safe online is the fastest way to stay invisible.


We dive into value vs. entertainment content, how to stand out in a feed full of noise, and the metrics Oren actually tracks when building a personal brand. He also shares his take on content “moats,” why he welcomes flops, and how to position yourself for both influence and income.


If you're tired of copying trends and want to build something original that actually resonates, this episode is your blueprint.


Check out Oren here here:

https://www.instagram.com/orenmeetsworld/

https://www.youtube.com/ ⁨@orenmeetsworld⁩


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Timestamps:

0:00 - Intro

1:10 - Brand Storytelling in 2025

2:31 - TV series content

4:01 - Creative vs Content Quality

5:39 - brands crushing in 2025

7:08 - World Building

11:17 - Tarte Cosmetic brand trips

12:54 - $100k Artlist Giveaway

13:46 - Value vs Entertainment creators

16:17 - Embracing the flop

17:53 - Formats that win on social

19:25 - Do carousels still work?

21:01 - Why video wins

23:15 - Merging value and entertainment

24:07 - How to go from value to entertainment content

25:18 - Building in public

26:37 - What brands miss the mark on

28:11 - Cannes Festival

29:13 - LinkedIn

30:29 - Creating content while working a 9-5

32:03 - Oren’s first brand deal

32:48 - You just gotta be hotter

34:04 - Fitness talk

35:36 - Dialing in positioning

39:45 - How to crush facebook ads

41:17 - Creative Volume

42:34 - The photoshoot playbook

45:34 - The Laker’s content playbook

46:59 - Why Oren uses Notion

48:46 - Don’t copy the biggest brands if you want to win

50:02 - How to build real community

51:50 - How to crush live events

52:55 - Your environment matters

56:21 - Cost to content

57:29 - Hiring

58:43 - Oren’s YouTube strategy

1:02:36 - People still underestimate the creator economy

1:05:01 - The TikTok Shop playbook

1:05:42 - A.I. ads

1:07:50 - Cultivating an audience that wants to buy

1:10:35 - Breaking down the 505 brand

1:20:10 - A.I. software that Oren uses

1:21:49 - Quality vs. Quantity

1:22:30 - How Luxury brands can win on social

1:23:22 - Oren’s clothing brand

1:26:31 - What Oren’s learned from making his own products

1:29:28 - How men vs. women shop

1:31:36 - Men’s bags

1:34:12 - The next 6-12 months

1:35:06 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Avsnitt(177)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We thought it'd be fun to take a trip down memory lane for this episode. We start by taking it all the way back to the beginning - Good ole Myspace. So much has changed since then, and a ton of new platforms have emerged throughout the years. We're curious, what's your favorite Social Media to use?If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

22 Dec 202149min

8. ADVICE TO OUR YOUNGER SELVES

8. ADVICE TO OUR YOUNGER SELVES

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Boy do we wish we had this episode to listen to when we were younger. There are so many things we wish we could have told ourselves 10 years ago, and hindsight is always 20/20. On this episode, we take turns talking about advice we could have given our younger selves, as well as give ourselves props for a few things we're glad we did. This was a fun one to film, so we hope you enjoy it!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

15 Dec 202146min

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

Ladies and gentlemen welcome back to another episode of The 505 Podcast! We have our first guest! Rob is a YouTuber who has gained popularity through his viral videos, most notably his videos about Kidzbop and Apple products. We talk about the trip to Aspen we all took that changed our mindset, taking that leap of faith to becoming a full-time YouTuber, and what it's like going viral.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.FOLLOW ROB:YouTube: https://www.youtube.com/channel/UCyHkmpqv8t7r8GXtCIc4hpA Instagram: https://www.instagram.com/roblopez/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

8 Dec 202155min

6. ULTIMATE Camera Gear Buying Guide (2022)

6. ULTIMATE Camera Gear Buying Guide (2022)

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today's pod is all about GEAR - What gear we recommend at different price points, when it makes to upgrade, and what gear is necessary to own other than a camera & lens. This is our ULTIMATE Camera Gear Buying Guide for 2022! If you have any specific questions about gear, our DM's are always open.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

2 Dec 20211h 3min

5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into ways that we all deal with creative burnout and how to find inspiration when it feels like nothing is clicking. We appreciate all of the support on the pods and can't wait to keep pumping out these weekly episodes! If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

24 Nov 202133min

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into how to go about charging more for your creative work and when it's okay to take less. This pod is jam packed with value and Chase is finally back from his cross-country road trip!If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

17 Nov 202135min

3. HOW TO LAND YOUR DREAM GIG

3. HOW TO LAND YOUR DREAM GIG

Welcome back to the 505 PODCAST! On today's episode Chase almost kills a girl with a sandwich, Kostas talks about shooting mainstage EDC for Loud Luxury, and the boys discuss working on their first project all together - shooting for 1800 Tequila.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story!DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Nov 202135min

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

Welcome back to the 505 PODCAST! On today's episode we talk about what it's like flying private with the Los Angeles Lakers, crashing drones, and how we navigate the NEW social media and monetize our following.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

3 Nov 202142min

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