425: Economist Lester Jones Shares the Truth of Today's Craft Beer Market and Debunks Prevailing Misconceptions

425: Economist Lester Jones Shares the Truth of Today's Craft Beer Market and Debunks Prevailing Misconceptions

This week’s interview wasn’t initially intended for the podcast and wasn’t recorded that way (Brewing Industry Guide subscribers read it last month), but the topics are salient and the audio listenable, so we thought it would be an interesting change of pace. Lester Jones is the VP of Analytics and Chief Economist for the National Beer Wholesalers Association, and has some pretty deep data-driven insight into what is reality and what is just vibes in today’s world of beer sales which he shares in this conversation. Throughout, we try to unpack what’s actually going on, comparing anecdotal experience to real sales data, for a more accurate picture of the opportunities and challenges in today's beer world.

This episode is brought to you by:

G&D Chillers (https://gdchillers.com): For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across North America and beyond. With our 24/7 service and support, your brewery will never stop. Remote monitor your chiller for simple and fast access to all the information you need, and gain peace of mind your operation is running smoothly.
Berkeley Yeast (https://berkeleyyeast.com). Berkeley Yeast bioengineers ordinary strains and make them extraordinary—enhancing the flavors you want and eliminating the ones you don’t. Visit berkeleyyeast.com to learn more and start brewing with science on your side.
Old Orchard (https://www.oldorchard.com/brewer): As breweries expand beyond beer into other segments like mocktails and CBD beverages, Old Orchard is here to help. We can formulate custom blends featuring specialty ingredients. More information and free samples are waiting at oldorchard.com/brewer.
Indie Hops (https://indiehops.com) Lórien seamlessly combines traditional elements of European noble hops with an elegant twang of American modernity. Learn more about Lórien and the rest of Indie’s varieties at www.indiehops.com. Indie Hops — Life is short. Let’s make it flavorful.
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Veterans Blend from Yakima Chief Hops (https://www.yakimachief.com) The 8th Annual Veterans Blend from Yakima Chief Hop is available through pre-order! $1 from every pound sold of Veterans Blend will be donated to this year’s non-profit Soldier’s Angels. Plan ahead and place your Veterans Blend pre-order with Yakima Chief Hops at yakimachief.com.
Brewery Workshop (https://breweryworkshop.com) If you’re launching a brewery or acquiring an existing one, consider our brewery workshop and new brewery accelerator, September 14 through 17th in Fort Collins, Colorado. Over four days, we engage in panel discussions, technical brewery tours, networking, and small working group sessions that help you better understand and prepare for the challenges of brewery operation. Tickets are on sale now.

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Avsnitt(493)

493: Podcast 493: Fresher Than Fresh! Jake Watt of Trap Door Utilizes Hot- and Cold-Side Techniques in Award-Winning Wet-Hopped IPAs

493: Podcast 493: Fresher Than Fresh! Jake Watt of Trap Door Utilizes Hot- and Cold-Side Techniques in Award-Winning Wet-Hopped IPAs

In both 2024 and 2025, Jake Watt, head brewer at Trap Door in Washougal, Washington, took home gold medals in the GABF fresh hop category for his beer, Fresher Than Fresh. Interestingly, the recipes f...

17 Juli 1h 23min

492: Building Better Gateways into Brewing, Produced in Partnership with Pinter

492: Building Better Gateways into Brewing, Produced in Partnership with Pinter

The vast majority of brewers we talk to for this podcast—and for the magazine—start out as homebrewers. And anyone who’s listened to more than a few episodes knows how common it is to hear about how a...

14 Juli 53min

491: Brewing Scientists Tom Shellhammer and Cécile Chenot Are Changing How We Think About Older Hops

491: Brewing Scientists Tom Shellhammer and Cécile Chenot Are Changing How We Think About Older Hops

Over the past two decades, the amount of hops sitting in cold-storage warehouses has more than doubled. While the volume of those stocks is inching back down from its peak in 2022—and while it’s impor...

10 Juli 1h 13min

490: Mike Stein and Pete Jones of Lost Lagers Look Back at American Brewing Over the Past 250 Years

490: Mike Stein and Pete Jones of Lost Lagers Look Back at American Brewing Over the Past 250 Years

Mike Stein and Pete Jones are brewing buffs and historians based in the Washington, D.C., area, and the intersection of those two interests has proven to be fertile ground over the past decade. Throug...

3 Juli 1h 14min

Episode 489: The Post’s Nick Tedeschi Brews Flavorful Low-ABV Beers for Great Times with Great Food

Episode 489: The Post’s Nick Tedeschi Brews Flavorful Low-ABV Beers for Great Times with Great Food

For Nick Tedeschi, a great beer evokes memories, and the beer lineup at any of the Post’s five Colorado locations is designed to feel familiar, whether you’ve ordered one there or not. Like the food a...

26 Juni 1h 5min

488: Wynn Whisenhunt of Wondrous Makes Better Beer by Doing Less

488: Wynn Whisenhunt of Wondrous Makes Better Beer by Doing Less

When Wynn Whisenhunt launched Wondrous in the compact Bay Area town of Emeryville, California—wedged between more well-known neighbors Oakland and Berkeley—he brought with him big ideas about what it ...

19 Juni 1h 12min

487: Ben Allgood and Brady Jones of Geisthaus are Finding their Brewing Identity by Focusing on Lager

487: Ben Allgood and Brady Jones of Geisthaus are Finding their Brewing Identity by Focusing on Lager

For brewing industry veterans Ben Allgood and Brady Jones, the chance to open their own brewery in Sacramento, California—Geisthaus—meant endless possibility, but they chose to intentionally limit the...

12 Juni 1h 21min

486: Predicting Brewhouse and Cellar Issues before They Happen, in Partnership with Brightly Software

486: Predicting Brewhouse and Cellar Issues before They Happen, in Partnership with Brightly Software

In this special episode, we talk about efficiency and managing assets in your brewery, as well as proactive and preventive approaches that extend the lifespan of your equipment and reduce equipment do...

10 Juni 49min

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