425: Economist Lester Jones Shares the Truth of Today's Craft Beer Market and Debunks Prevailing Misconceptions

425: Economist Lester Jones Shares the Truth of Today's Craft Beer Market and Debunks Prevailing Misconceptions

This week’s interview wasn’t initially intended for the podcast and wasn’t recorded that way (Brewing Industry Guide subscribers read it last month), but the topics are salient and the audio listenable, so we thought it would be an interesting change of pace. Lester Jones is the VP of Analytics and Chief Economist for the National Beer Wholesalers Association, and has some pretty deep data-driven insight into what is reality and what is just vibes in today’s world of beer sales which he shares in this conversation. Throughout, we try to unpack what’s actually going on, comparing anecdotal experience to real sales data, for a more accurate picture of the opportunities and challenges in today's beer world.

This episode is brought to you by:

G&D Chillers (https://gdchillers.com): For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across North America and beyond. With our 24/7 service and support, your brewery will never stop. Remote monitor your chiller for simple and fast access to all the information you need, and gain peace of mind your operation is running smoothly.
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Old Orchard (https://www.oldorchard.com/brewer): As breweries expand beyond beer into other segments like mocktails and CBD beverages, Old Orchard is here to help. We can formulate custom blends featuring specialty ingredients. More information and free samples are waiting at oldorchard.com/brewer.
Indie Hops (https://indiehops.com) Lórien seamlessly combines traditional elements of European noble hops with an elegant twang of American modernity. Learn more about Lórien and the rest of Indie’s varieties at www.indiehops.com. Indie Hops — Life is short. Let’s make it flavorful.
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Brewery Workshop (https://breweryworkshop.com) If you’re launching a brewery or acquiring an existing one, consider our brewery workshop and new brewery accelerator, September 14 through 17th in Fort Collins, Colorado. Over four days, we engage in panel discussions, technical brewery tours, networking, and small working group sessions that help you better understand and prepare for the challenges of brewery operation. Tickets are on sale now.

Avsnitt(471)

463: Dan Brouillette of Lumen Crunches the Data to Find the Best Hops

463: Dan Brouillette of Lumen Crunches the Data to Find the Best Hops

Dan Brouillette has always worked in creative fields—he was a professional photographer before launching Lumen in the waning days of the pandemic—but he’s always been particularly attracted to the tec...

6 Mars 1h 17min

462: Bierstadt, New Belgium, Wayfinder, and the Anatomy of a Lager Collaboration

462: Bierstadt, New Belgium, Wayfinder, and the Anatomy of a Lager Collaboration

Beer collaborations are a particularly effective way for brewers to share and learn, but what if you could take that experience and share it with a wider audience? That's the idea behind this episode,...

28 Feb 1h 20min

461: Von Ebert and Zero Gravity Save Money and Make Better Beer with Process Aids

461: Von Ebert and Zero Gravity Save Money and Make Better Beer with Process Aids

In this episode, produced in partnership with RahrBSG, we’re taking a close look at process aids in the brewhouse and cellar, from anti-foaming agents and finings to enzymes and more. Whether you’re t...

24 Feb 1h 8min

460: How Notch and Halfway Crooks Formulate Recipes for Tasty (and Convincing) Nonalcoholic Beer

460: How Notch and Halfway Crooks Formulate Recipes for Tasty (and Convincing) Nonalcoholic Beer

Last week, we hosted a series of three webinars focused on different aspects of nonalcoholic brewing. In this episode of the podcast, we share an excerpt from the first session—focused on formulation—...

21 Feb 59min

459: Zach Typinksi of Urbanrest Brews Gold Medal Pilsner Without Pilsner Malt

459: Zach Typinksi of Urbanrest Brews Gold Medal Pilsner Without Pilsner Malt

Generally speaking, there’s some correlation between brewery scale and lager quality—and while there are plenty of exceptions to that rule, there’s no denying that honing lagers into the best versions...

13 Feb 1h 9min

458: Tom Nielsen of Emberside Redraws the Boundaries between the Science and the Art of Beer

458: Tom Nielsen of Emberside Redraws the Boundaries between the Science and the Art of Beer

Through his decades of work in the brewing industry, many spent in R&D and quality at Sierra Nevada, Tom Nielsen has played a critical role in getting craft beer a seat at the broader brewing table. W...

6 Feb 1h 18min

457: Cory Buenning of Fritz Family Focuses on Highly Attenuated Lagers With Perfect Proteins

457: Cory Buenning of Fritz Family Focuses on Highly Attenuated Lagers With Perfect Proteins

Fritz Family founder Cory Buenning brewed from the mid-90’s through the mid 20-teens for Wyoming craft beer pioneers Snake River, but the itch to do his own thing was strong, and after returning to Co...

30 Jan 1h 8min

456: Jaron Anderson of Helper Beer Applies Modern Techniques to Classic Styles with Winning Results

456: Jaron Anderson of Helper Beer Applies Modern Techniques to Classic Styles with Winning Results

For Jaron Anderson of Helper Beer, listening to the beer itself, rather than following prescribed rules, is the only way to improve it. He’s well-versed in the theory, but not a slavish adherent to do...

23 Jan 1h 15min

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