Passionate & Prosperous with Stacey Brass-Russell23 Juli 2025

Ep 186 | How To Turn Your Website Into Your Hardest Working Team Member with Laura Jawad

Spoiler alert: This is not a dry tech talk about websites and SEO—promise.

In this episode, I’m joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.

We’re talking about websites, yes—but really, we’re talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn’t getting lost in the noise.

We’re diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.

Whether you’ve got a website already or you’re still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.

Laura breaks down SEO in a way that’s simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.

In this episode, we talk about:

What SEO actually is (and why coaches and service providers should care)
How to make your website more visible, searchable, and trustworthy
Why updating your website regularly makes a difference (hello, “freshness factor”)
The role your blog, podcast, and opt-in pages play in your visibility strategy
Why being discoverable online starts with using the right words (not cute titles)
How Google decides who to trust—and what you can do to boost your credibility
The connection between content creation, reputation, and long-term visibility
Why podcast guesting is one of the smartest things you can do for SEO (yep!)

Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.

You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(241)

Ep 239 | [Coaching Episode] Lori Decides Between Getting A Job And Going All In On Her Coaching Business

When you're in the early stages of starting your coaching business, it can be really hard to decide whether you should try to get a job to earn money while you get your business off the ground — or wh...

2 Sep 1h 33min

Ep 238 | What Makes Someone Choose You: Personal Branding, Authority, and Standing Out with Tiffany Neuman

Someone out there is looking for exactly what you do. So what makes them choose you over the hundred other people offering something that sounds just like it? Whether you're a coach, a consultant, a s...

26 Aug 1h 4min

Ep 237 | Creating The Exceptional Client Experience That Attracts, Converts and Builds Retention with Natalie Madrigal

If you're building a business where actual humans pay you to work with them, there's a part of it almost nobody is talking about — and it's the part that determines whether people buy from you, stay w...

19 Aug 1h 8min

Ep 236 | You Can't Outsource Your Creativity To AI (And That's Good News) with Terri Trespicio

There are two stories being sold about AI right now, and both of them will keep you stuck. One says it's going to replace you and everything you do will be obsolete. The other says you're already behi...

12 Aug 1h 15min

Ep 235 | When You Can't Do All The Things 100%, Your Genius Edge Is How You Choose

Have you ever felt like you're supposed to be 100% consistent with every single thing you could possibly be doing in your business? The daily video, the posting, the emails, the podcast, the live teac...

5 Aug 33min

Ep 234 | Building The Skill of Allowing Many Things To Be True At Once In Your Business

You can feel completely overwhelmed by your business and be doing really well in it at the exact same time. Both of those things get to be true — and becoming someone who can hold them together, inste...

29 Juli 34min

Ep 233 | Having a Business That Makes Money Doing What You Love

What if the thing you love doing most — the actual coaching, the actual teaching, the real work with your clients — is not what you have to sacrifice to grow your business... but the very thing to bui...

22 Juli 46min

Ep 232 | The What-If Spiral: Why Overplanning Keeps You Stuck (and How to Trust Yourself Instead)

You know what happens right before you do something new — have a conversation you've never had before, make an offer, raise your price, put something out into the world. Before the thing has even happ...

15 Juli 46min