Johan Strand: How Zimpler is revolutionising payments through AI
NEXT.io Podcast23 Juli 2025

Johan Strand: How Zimpler is revolutionising payments through AI

🎙 NEXT.io Podcast #241, Johan Strand, CEO of Zimpler.


Johan Strand, CEO of Zimpler, discusses the company's journey from startup to a leading payment provider in the Nordics, emphasizing the importance of focusing on a specific niche and building strong relationships with customers. He also shares insights on leveraging AI and adapting to the evolving payments landscape, particularly within regulated industries like iGaming.


⏰ Timestamps:

00:00 - Intro

00:43 - Sponsors

02:03 - Welcoming Johan Strand

03:04 - From startup to leading Nordic Payments Providers

09:03 - Why size doesn’t matter and how focus beats scale

11:23 - The importance of finding your own niche

16:24 - The next wave: payments innovation and AI

20:42 - Back-office automation and AI

23:26 - How Zimpler is embracing AI internally

28:14 - Could the payment landscape could be at risk?

31:47 - Relationships matter more than product

35:11 - Post-COVID relationships and real connection

37:53 - Sales cycles, trust, and human moments

42:01 - Final remarks: Where will Zimpler be in 3 years?


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✩ Website - https://next.io/

This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/

Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/

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