The Power of Identify: Building Lifelong Customers

The Power of Identify: Building Lifelong Customers

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. To learn the four key stages of identity marketing: how to find, validate, name, and activate your customer’s core identity themes, I interview Veronica Romney.



Guest: Veronica Romney | Show Notes: socialmediaexaminer.com/676



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How to Launch: Social Techniques for Building a Successful Launch

How to Launch: Social Techniques for Building a Successful Launch

Do you want to launch a product or service to your existing audience? Are you wondering how to get people involved and excited? In this episode the tables are turned. Cliff Ravenscraft, popular podcas...

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Why Things Catch On: The Science of Why People Share

Why Things Catch On: The Science of Why People Share

Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts. In this episode, I interview Jonah Berger, author of The New York Times ...

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Being Useful: New Marketing Techniques That Work

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Are you wondering how your business can be more useful? Do you provide youtility? In this episode, I interview Jay Baer, the founder of the award-winning blog Convince & Convert and co-author of The N...

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Mobilizing Your Website: What You Need to Know

Mobilizing Your Website: What You Need to Know

Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users? In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in train...

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Pinterest Success: Creative Ways to Use Pinterest for Your Business

Pinterest Success: Creative Ways to Use Pinterest for Your Business

Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest? In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admi...

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Twitter Traffic: How to Double Your Traffic to Your Content

Twitter Traffic: How to Double Your Traffic to Your Content

Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes ...

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Small Business Social: How to Build Relationships

Small Business Social: How to Build Relationships

Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? In this episode, I interview Jeff Korhan, author of Bui...

31 Maj 201339min

Marketing Reboot? Are You Ready to Change?

Marketing Reboot? Are You Ready to Change?

Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I...

16 Maj 201332min

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