The Brand Triangle - Understanding Consumer Currencies via Attention, Behavior & Conscious

The Brand Triangle - Understanding Consumer Currencies via Attention, Behavior & Conscious

In this episode, we begin diving into our brand new business and marketing book: "The Digital Tabernacle - The Ultimate Guide to Positioning, Advertising, and Scaling Christian Organizations in a Digital Age." Marketing and advertising are often looked at from the perspective of a product, service, brand, or vendor TOWARDS an audience or customer/consumer. We observe the journey one will take from initial brand contact all the way to becoming a customer, member, or brand advocate, and we try to align our marketing and communications with those efforts. Very seldom do we look at marketing from what a consumer or customer gives us.

How does a customer pay a brand, an organization, or a company aside from their money? Find out in today's episode.

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Avsnitt(61)

Getting "Stuck" in Transition

Getting "Stuck" in Transition

Transitions are hard, especially during the current economic and political times. There's a lot of division and uncertainty in the world. If you feel stuck in-between seasons or like you're not gainin...

14 Maj 202215min

The Brand Triangle — When You're Great at Attention, but Weak in Transactions & Authority

The Brand Triangle — When You're Great at Attention, but Weak in Transactions & Authority

In the current state of digital, it's common that brands have an A Dominate Face (attention dominate) on The Brand Triangle. They can garner attention and be the most evangelistic in nature when it co...

10 Jan 202230min

2022 Media Predictions: NFT's, Social, & OTT's - "The Beginning of the Ledger Generation"

2022 Media Predictions: NFT's, Social, & OTT's - "The Beginning of the Ledger Generation"

Timestamps: 0:00-1:37 - Intro 1:37-5:56 - Backstory: A 2017 Merrill Lynch conversation I had 5:56-9:45 - There's Nothing "New" in Media & Marketing 9:45-12:18 - Creators Becoming Administrative Slaves...

31 Dec 202159min

The Compound Interest of Healthy Decisions

The Compound Interest of Healthy Decisions

When we experience deficit, challenge, lack, trauma or anything of that nature, we tend to hit cruise control and maintenance mode when things get 10% better. We can not make a better tomorrow by fixi...

29 Jan 20216min

No. More. Success. Stories.

No. More. Success. Stories.

We don’t need more success stories. We don’t need more “well-positioned” content and “well-crafted” messaging. We need true transformation.

12 Jan 20218min

Are You Offended By Correction?

Are You Offended By Correction?

With the level of desire and ambition that we have, there needs to be a level of council and correction that comes with it. Are we resistant to this? If so, why? The things we desire require us to wal...

4 Jan 20214min

The HIDDEN COST of a Confused Mind

The HIDDEN COST of a Confused Mind

We don’t have opposition we have dysfunction. We don’t have haters we have resentment and hate. Don’t be confused and double minded. Don’t create invisible enemies and invisible wars.

30 Dec 20205min

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