The Death of a Salesman15 Juli 2020

Transforming your CRM Strategy

In this episode, I speak with the wonderful Nikki Finucan.

Nikki's headline on LinkedIn reads "Transformation is taking something that exists today and making it more beautiful!"

She specialises in creating synergies between process, technology and people to support, build, and develop high performing teams. Some of the change and transformation beautification. she has experience in: 1. Enhancing customer experience through nurturing existing clients, improving coverage and building strong relationships 2. Reducing selling expenses without compromising the client through remote selling 3. Helping teams to grow, retain and acquire clients all with the aim of increasing revenue 4. Aligning your processes and technology and collaborating with your teams to adopt it 5. Core technology programmes to ensure your teams can run effectively and consistently remotely, whether it is selling, customer service and self serve or finance.

In this episode we discuss the pitfalls of CRM deploy, why having a data-led approach and strategy is critical.

CRM is for everyone in the business, and why.

What are the challenges leaders face when working with Sales teams to drive adoption.

Do you lead with People or Technology?

Where does the customer fit into all of this?

We also end with talking with her initiative, Women Connect to help promote more women in the sales profession.

Please follow/connect with Nikki on LinkedIn - https://www.linkedin.com/in/nikkifinucan/

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