The Death of a Salesman10 Feb 2021

Is Cold Calling Dead?

There seems to be more tribalism than ever happening on social at the moment.

You are wrong, I am right. I will not engage in a conversation with you and hear your side of the conversation. End of.

The sales world is no different.

This works, that doesn't work. You are wrong, I am right. I have been guilty of it myself in the past. I am now listening to the other side of the conversation. I am learning too.

Cold Calling - always causes the biggest "debate". It always has and no doubt always will.

It's here. It works for some, not others.

Recent McKinsey research cited "Top performers favour cold calls over cold emails. Across the 40,000 deals we looked at, old-fashioned telephone calls were superior for getting peoples initial attention.…, high performers relied on cold calls more than unsolicited emails, making 82 percent more cold calls than low performers and sending 26 percent fewer unsolicited emails" - https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-data-analytics-helps-sales-reps-win-more-deals

Something is obviously still working.

In this episode, I explore this with Gerry Hill, the EMEA VP of Connect & Sell https://connectandsell.com/ "Technology that Gets Your Best Sales People 8-10x More Live Conversations with Qualified Prospects, Every Day."

I have seen this technology live over at the Revenue Garage Channel on YouTube - https://revenuegarage.com/

And it works. It is as much about the quality of the data of your lists, as it is how you handle the call, which is an art form.

Gerry is a master of this art form, supported by the psychology of people, science, and data.

Whether you are a believer in Cold Calling or not.

Just listen.

Listen to what Gerry has to say about cold calling, sales more generally, where it is all going.

Connect with Gerry on LinkedIn https://www.linkedin.com/in/beaccurate/

Or, give him a call.

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