The Death of a Salesman22 Feb 2021

Employee Advocacy on Social Media

In this episode, we are going global with social.

I am joined by Anita Veszeli, Global Head of Social Engagement & Advocacy at Ericsson.

Anita describes what she does as this "At Ericsson I enjoy a unique position with oversight of all social media, employee advocacy and influencer marketing across our global business. This bird’s eye view enables me to create a social-first strategy which helps colleagues around the world to better reach and engage with their customers. I believe in adopting a strategic approach to digital marketing, challenging existing ways of doing things, and measuring the impact of our programs. I enjoy working with the wider Marketing and Communications team, helping colleagues in Ericsson’s business areas and markets to use social to solve their business challenges. Our expertise and social media insights help them to make better decisions and speed up sales velocity. Key to our success is #TeamEricsson, our employee advocacy program, which involves around 10% of our global workforce. I’ve very proud of this community and look to actively support their involvement with both sharable content and training support."

I discuss with Anita, how she is able to achieve this, with the support of her team.

We cover off :

How do you bring a scepital leadership team on board.

How do you train employees at scale to understand the how and the why of social media.

How technology supports this.

How do you prove it is working.

What does the future look like for Employee Advocacy.

Follow Anita on LinkedIn https://www.linkedin.com/in/anitaveszeli/

Follow Anita on Twitter @anitaveszeli

Read her article on 4 research backed tips to help you plan your 2021 social media strategy https://www.linkedin.com/pulse/4-research-backed-tips-help-you-plan-your-2021-social-anita-veszeli/

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