The Death of a Salesman24 Juni 2021

Spreading the #saleslove with Tom Boston

Tom is my first-ever returning guest!

I have followed Tom's journey at SalesLoft for well over a year. He is an SDR there before more recently moving into an entirely new role, created for him.

Welcome to the era of the social sales evangelist.

What is that you may ask?

Well, that's exactly what I thought when I saw him update his profile, so, I messaged him and asked if he would be happy to come back on and talk through his path to this new role.

We chat about :

How he uses social to build the brand that is Tom - and why this is important for everyone in a sales role to think about their brand.

How he uses video to prospect, what the structure of the video is, optimum length and why being honest and paying a compliment works best.

We chat about the importance of having a supportive leadership team, which he has in abundance at SalesLoft.

Does it really work?

Tom goes on to share how his new role came about, and what this means for him and SalesLoft moving forward.

If you missed my first podcast with Tom - and his first-ever podcast! , you can listen here : https://alexanderlow.podbean.com/e/being-memorable-the-sales-tech-stack-your-favourite-biscuit/

Follow Tom on :

LinkedIn https://www.linkedin.com/in/tom-boston/

Twitter https://twitter.com/TomBoston

You can also find him hanging out on TikTok too tom_boston

Learn more about SalesLoft : www.salesloft.com

As always, thank you for listening, don't forget to follow and subscribe!

And share with your network too.

Thank you.

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