417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on air, she went off-script. The decision changed her business and the beauty industry forever. Jamie built IT Cosmetics into a multi-billion dollar empire centered on authenticity before it was a buzzword. She became the first woman CEO in L’Oréal’s history and has written a book, Believe IT: How to Go From Underestimated to Unstoppable, about her incredible journey from the brink of bankruptcy to billionaire CEO. Listen to Nathan and Jamie discuss: Creating IT Cosmetics as a solution for her skin condition rosacea Sketching out a business plan while on her honeymoon How to dig deep into your “why” Creating a brand around an approachable beauty image Going off-script on her first QVC segment The importance of her authenticity as a spokesperson Transition planning and selling to L’Oréal And more female founder inspiration… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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59: How to Create an EPIC Physical Product (PAX) which is sold over 500,000+ times with James Monsees

59: How to Create an EPIC Physical Product (PAX) which is sold over 500,000+ times with James Monsees

PAX Labs is changing the way we look at smoking. The beautiful elegance of the product is restoring luxury to the vaping world. But, developing a product that essentially sold itself for the first two...

23 Sep 201544min

58: 1 Billion YouTube Views & Counting With Michelle Phan

58: 1 Billion YouTube Views & Counting With Michelle Phan

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues.  YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen.  Phan has makeup ...

15 Sep 201525min

57: How to Make Your App go Viral with Rameet Chawla

57: How to Make Your App go Viral with Rameet Chawla

Founder of Fueled and the Fueled Collective, Rameet Chawla, explains what it takes to consistently build the finest mobile apps, defines the Viral Coefficient and reveals how his need to be creative a...

10 Sep 201539min

56: The Foundr Incubator (Business Breakdown) with Derric Haynie & Mathew Michalewicz

56: The Foundr Incubator (Business Breakdown) with Derric Haynie & Mathew Michalewicz

A couple of months ago we sent an invitation to all the readers of our weekly newsletter. We asked if there was anyone who would like to have a one-on-one with tried and true entrepreneurial professio...

2 Sep 20151h 43min

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the ...

25 Aug 201526min

54: What I Learnt From Interviewing Richard Branson

54: What I Learnt From Interviewing Richard Branson

In this weeks episode, Nathan goes through in detail the steps he took to interview Sir Richard Branson for a Foundr Magazine front cover story and what he learnt from the whole process.   If you woul...

16 Aug 201517min

53: From Monk to Transforming the Lives of Millions Through Meditation, The Headspace Story with Andy Puddicombe

53: From Monk to Transforming the Lives of Millions Through Meditation, The Headspace Story with Andy Puddicombe

The trials of starting a business—even if you forget, for a moment, the typical travails of day-to-day living—often overwhelm entrepreneurs. Late nights, endless work, big choices, and extreme uncerta...

5 Aug 201544min

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has expe...

3 Aug 201554min

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