417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on air, she went off-script. The decision changed her business and the beauty industry forever. Jamie built IT Cosmetics into a multi-billion dollar empire centered on authenticity before it was a buzzword. She became the first woman CEO in L’Oréal’s history and has written a book, Believe IT: How to Go From Underestimated to Unstoppable, about her incredible journey from the brink of bankruptcy to billionaire CEO. Listen to Nathan and Jamie discuss: Creating IT Cosmetics as a solution for her skin condition rosacea Sketching out a business plan while on her honeymoon How to dig deep into your “why” Creating a brand around an approachable beauty image Going off-script on her first QVC segment The importance of her authenticity as a spokesperson Transition planning and selling to L’Oréal And more female founder inspiration… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

22: My Startup Failed & Here is What You Can Learn From it with Nikki Durkin

This is a story not to be missed.   So often in the startup world, we only hear about the successes, the acquisitions, and how much money this person is making.   But how about the real story of entre...

4 Jan 201548min

21: True Hospitality in the Hamptons - What it Takes to Build a top Bed & Breakfast in the Hamptons with Gary Muller

21: True Hospitality in the Hamptons - What it Takes to Build a top Bed & Breakfast in the Hamptons with Gary Muller

A life in the Hamptons, running a picturesque inn perched at the end of Long Island, sharing fine food and drink with visitors from around the world. Sounds like a version of heaven to many.   Without...

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20: How Danae Ringelmann and Indiegogo Helped Start a Funding Revolution

20: How Danae Ringelmann and Indiegogo Helped Start a Funding Revolution

You can fund your baby on the Internet. That’s the world we live in. One in which a couple who wanted a child but could not conceive naturally were able to turn to strangers on the web to raise money ...

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19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

19: The Real Battle Scars of an Entrepreneur - The Brent Grundy Story

Brent Grundy was a man with a simple business idea who built his empire from the ground up, and became living proof that someone can go from flat broke to running a business that turns over $32 millio...

26 Dec 201451min

17: The Science of Success & How to Become a Super Successful Entrepreneur Before It's Too Late with Matthew Michalewicz

17: The Science of Success & How to Become a Super Successful Entrepreneur Before It's Too Late with Matthew Michalewicz

Where do you see yourself in ten years? And more importantly, is that where you want to be? Without a doubt, you've spent an unproductive afternoon at your desk staring listlessly out the window, list...

21 Dec 201450min

16: Supercharge Your Business with James Schramko  - Learn How to Build a 7 Figure Business and Have Systems in Place that Allows You to Work  a 25 Hour Week

16: Supercharge Your Business with James Schramko - Learn How to Build a 7 Figure Business and Have Systems in Place that Allows You to Work a 25 Hour Week

Employed by Mercedes-Benz, pulling in $300,000 a year … By a lot of standards, James Schramko was doing pretty well for himself. Yet he felt stifled. He was relying on one source of income, which alth...

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15: Mari Smith - Social Media 101 With One of the World's Most Influential People on Social Media

15: Mari Smith - Social Media 101 With One of the World's Most Influential People on Social Media

Becoming one of the world’s most influential people on social media is no small feat. Author and entrepreneur Mari Smith explains that it comes down to a love of technology, and above all, a love of p...

17 Dec 201443min

14: The Art of Rejection: 100 Days of Rejection Therapy and Overcoming The Fear of Failure with Jia Jiang

14: The Art of Rejection: 100 Days of Rejection Therapy and Overcoming The Fear of Failure with Jia Jiang

Fists clenched, hidden iPhone filming from his shirt pocket, Jia Jiang stands in a glossy-tiled shopping mall in east Texas. And, as if tugged by a magnet, he ambles towards a seated security guard. W...

15 Dec 201438min

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