How your brain can reveal what you buy
Nudge4 Aug 2025

How your brain can reveal what you buy

Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- Read Paul’s book Immersion: https://shorturl.at/YcYxu Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today’s sources: Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259. Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat’s noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61. Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.

Avsnitt(282)

The surprising trait that links elite performers

The surprising trait that links elite performers

There’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s defin...

10 Okt 202226min

How I improved a Reddit ad by 15% using a magic trick

How I improved a Reddit ad by 15% using a magic trick

I improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined toda...

3 Okt 202221min

Jose Mourinho: Do mind games really work?

Jose Mourinho: Do mind games really work?

Jose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but...

26 Sep 202232min

Dan Pink: “Here’s what you’ll regret when you’re older”

Dan Pink: “Here’s what you’ll regret when you’re older”

There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why ...

19 Sep 202231min

Dan Pink: “No regrets? That’s bullsh*t”

Dan Pink: “No regrets? That’s bullsh*t”

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and Wh...

12 Sep 202227min

I studied persuasion for 100 hours. Here’s what I learnt.

I studied persuasion for 100 hours. Here’s what I learnt.

I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vaness...

5 Sep 202224min

How To Make Someone Say Yes

How To Make Someone Say Yes

I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Try HubSpot for free...

29 Aug 202230min

How Your Subconscious Calls The Shots

How Your Subconscious Calls The Shots

You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make...

22 Aug 202222min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
svd-tech-brief
uppgang-och-fall
rss-svart-marknad
avanzapodden
dynastin
borsmorgon
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
24fragor
fill-or-kill
ekonomiekot-extra
lastbilspodden
rss-den-nya-ekonomin
tabberaset
rss-veckans-trade