The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka

The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka

This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. In our new podcast, Gary and Jens discuss how forward-thinking destinations are using the 6-month Expo as a sandbox for immersing visitors of all ages in their culture, history, technology and tourism appeal. En route, Jens explores the innovative approaches of Australia, China, UAE, Canada, Germany, Peru, Japan, Austria and Pakistan that play to their own competitive advantages. We assess the visitor demographics at Expo 2025, and why this matters. Jens explains why micro-niches and passion tourism were strong differentiators for visitors when selecting their preferred national pavilions. Plus, we look at how destinations are using AI technology to overcome two key challenges in global tourism: engaging family travellers and tourists seeking outdoor adventure. What is the Popularity Paradox? And why are Soft Power and National Positioning dominant themes for all nations participating in Expo 2025?

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Avsnitt(23)

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Making Accessible & Inclusive Travel More Meaningful, with Yock Song Law, Ludus Lab/Accessible Singapore

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"For differently abled people, it can be frightening to travel overseas. There is often a gap in information about accessible services to help them plan and manage their trips." These challenges are e...

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High-Yield Tourism vs High-Value Tourism: What Are The Differences - And Why Do They Matter?

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"Attracting high-value tourists is an easy claim for destinations, but building a customised high-yield tourism strategy is complex and challenging." In recent months, we've noticed that the terms Hig...

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