Can the SOAR Framework Elevate the Quality of Destination Development?

Can the SOAR Framework Elevate the Quality of Destination Development?

Why does tourism need its own strategic development model?Each destination is unique, and is at a different stage of its lifecycle. And tourism isn't even an industry, it is a collection of services. Yet, most countries, regions or cities deploy standard models such as SWOT that were developed for companies and organisations whose functions and objectives are entirely different. In this week's show, Gary and Jens discuss adapting specifically for tourism, the SOAR framework (Strengths, Opportunities, Aspirations & Results), which was formulated by two economists in 2009 to shift the focus from problem finding to possibility seeking. The journey takes us from Maldives, Faroe Islands and Finland to Saudi Arabia, Qatar, Chile, Thailand, Japan and South Korea. En route, we discuss whether destinations should (or shouldn't) covet ideas from their competitors, and if complementary destination partnerships are viable. Plus, what is Destination Beige, and how does it drain value from a destination? And how do you effectively measure purpose and meaning, not just arrivals and revenue?

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Avsnitt(23)

Why the Economic Geography of Tourism Really Matters to Destinations

Why the Economic Geography of Tourism Really Matters to Destinations

"Spatial, economic and social processes shape tourism development - and tourism, in turn, reshapes economic spaces.” This week, Gary chats with Joao Romao, Associate Professor at Yasuda Women’s Univer...

24 Sep 202532min

Can Youth, Backpacker & Adventure Travel Help Double Tourism Turnover in New Zealand?, with Haydn Marriner, BYATA

Can Youth, Backpacker & Adventure Travel Help Double Tourism Turnover in New Zealand?, with Haydn Marriner, BYATA

“Youth travellers are the biggest spenders in New Zealand. They stay a minimum of 8 weeks, and visit between 7 and 9 regions which gives us fantastic national dispersal.” New Zealand has historically ...

18 Sep 202525min

Where Martial Arts Meets Cultural Heritage & Participative Tourism

Where Martial Arts Meets Cultural Heritage & Participative Tourism

Inspired by a visit to a sumo tournament in Japan, this week's show explores how destinations build themed tourism experiences around the ceremonies and customs of ancient martial arts. Gary and Jens ...

2 Sep 202528min

Making Accessible & Inclusive Travel More Meaningful, with Yock Song Law, Ludus Lab/Accessible Singapore

Making Accessible & Inclusive Travel More Meaningful, with Yock Song Law, Ludus Lab/Accessible Singapore

"For differently abled people, it can be frightening to travel overseas. There is often a gap in information about accessible services to help them plan and manage their trips." These challenges are e...

21 Aug 202534min

High-Yield Tourism vs High-Value Tourism: What Are The Differences - And Why Do They Matter?

High-Yield Tourism vs High-Value Tourism: What Are The Differences - And Why Do They Matter?

"Attracting high-value tourists is an easy claim for destinations, but building a customised high-yield tourism strategy is complex and challenging." In recent months, we've noticed that the terms Hig...

12 Aug 202533min

The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka

The Future of High-Yield Tourism is Showcased at Expo 2025 Osaka

This week, High-Yield Tourism’s Co-Founder Dr. Jens Thraenhart visited Expo 2025 Osaka with his young daughter. In our new podcast, Gary and Jens discuss how forward-thinking destinations are using th...

7 Aug 202532min

Turning Around Indonesia's Underperforming International Tourism Marketing, with Nur Wulan T

Turning Around Indonesia's Underperforming International Tourism Marketing, with Nur Wulan T

“Indonesia has the potential to lead in eco-tourism, in cultural heritage and in Muslim-friendly tourism, but only if we pair them with clarity, consistency and digital response. It tries to promote e...

23 Juli 202533min

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