253: Fiona Easdale, Olympian & co-founder YSE Ski

253: Fiona Easdale, Olympian & co-founder YSE Ski

In today’s episode Iain speaks with Fiona Easdale, managing director and co-founder of the Val d’Isere chalet specialist YSE Ski.

She was racing downhill in the Winter Olympics at just 16 years old, then worked in sports management with World Cup winning footballers, before her return to the ski industry with Bladon Lines.

There, she rose through the ranks to become managing director, before going off on her own to set up YSE Ski with John Yates-Smith – a company that’s now been in business for over 30 years.

This episode is the latest in a series of podcasts I’ve been publishing focussing on women in the snowsports industry. Previous episodes have included BBC Ski Sunday presenter Chemmy Alcott, GB Snowsport CEO, Vicky Gosling and former-Erna Low MD, Joanna Yellowlees-Bound.

Intersport Ski Hire Discount Code
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That applies to any ski hire booked in their massive network across France, Austria and Switzerland. You’ll get a guaranteed additional discount, or simply take this link for your discount to be automatically applied.

SHOW NOTES

Listen to Iain’s interview with John Yates-Smith in Episode 231 (3:45)
Read Iain’s summary of the latest Mountain Trade Network research (5:45)
Fiona competed in the 1976 Winter Olympics at just 16 years old (7:00)
Seba Johnson is the youngest Alpine skier to compete in the Olympics at 14 (7:30)
Fiona joined the Downhill Only Ski Club in Wengen (8:30)
Fiona finished 34th in Downhill, 37th in GS, 18th in Slalom and 10th in the Combined (11:30)
“Nobody gives us a chance. Why should they against the Alpine countries? But we’re having a go!” (13:30)
Konrad Bartelski was also at Innsbruck (15:00)
John Curry won gold for Team GB in the ice skating (16:00)
Fiona was injured in an Europa Cup race in Flaine (18:30)
IMG is a sports management agency (20:15)
Listen to Episode 252 about the Rise and Fall of Bladon Lines (21:45)
Fiona rose from Contracts Manager to MD (23:00)
How did it end at Bladon Lines? (29:00)
The founding of YSE (30:00)
Of 30 resorts offered by Bladon Lines, 60% of profits were in Val d'Isere (31:00)
YSE is a Val d’Isere specialist (33:45)
Dealing with global crises (35:00)

Feedback
I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com

If you like the podcast, there are three things you can do to help:

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5: Powdair, Courchevel and Human Curling

5: Powdair, Courchevel and Human Curling

In this episode we chat to longterm seasonnaire Alex Irwin about his 20 years in Courchevel, making Genepi and human curling. We also talk about how Powdair the dedicated airline for skiers won't be hitting the slopes this winter. On top of that, we look at how our athletes are getting on in the build-up to the Winter Olympics, the new Aldi ski range and a portable broom. To subscribe to Alex's youtube channel got to https://www.youtube.com/channel/UCrYz48gTOY_l542GySjWVcA.

30 Nov 201735min

4: Jamie Barrow talks about his snowboard trip to North Korea

4: Jamie Barrow talks about his snowboard trip to North Korea

In this episode the Uk's fastest snowboarder, Jamie Barrow drops in for a chat about his recent adventure to ride the new ski resort in North Korea. We also discuss the launch of ski airline Powdair, chat about Ed Sheeran's new music video and look at ski poles that you can fill up with booze.

15 Nov 201734min

3: London Ski Show 2017 Special, with Graham Bell and Ed Leigh

3: London Ski Show 2017 Special, with Graham Bell and Ed Leigh

The ski show special. In this episode, we look at The Telegraph Ski & Snowboard show 2017 and get opinion from Ed Leigh, Emily Sarsfield, Chris Moran, Simon Shaw, Rosie Barcroft, Alan Morgan, Cat Weakley & snowboarder Jamie Barrow. We find out what Graham Bells favourite ski run would be and we also allow the inventor of Tip Tap Touch to pitch his Ideas to us in our Wasp den.

1 Nov 201735min

2: Planes, trains and no mention of Snowmobiles

2: Planes, trains and no mention of Snowmobiles

In this edition, Iain and Jim look at the collapse of Monarch and how it could affect your ski holiday. We also ask the question are all ski resort basically the same? Bust some myths about eating cake after skiing, finding out if your boot needs a glove and chatting to our guest Dave from Ifyouski about selling ski holiday.

17 Okt 201731min

1: The Jump, London Ski Show & LISTEX

1: The Jump, London Ski Show & LISTEX

In the first episode of the Knowledge is Powder podcast Iain reveals that the name is absolutely nonsensical which is a great start and probably a sign of what is to come. We also get some inside knowledge on the temporary axing of Channel 4's The Jump. There is chat about the upcoming ski show and we talk about the 2018 Winter Olympics. We would love to know if you are looking forward to the winter games and you can tell us by leaving a comment on the podcast.

3 Okt 201727min

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