The App Growth Strategy Behind LightX’s 50M+ Installs

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth.We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break down key insights on Ads-Based Installs and the Web-to-App Funnel to help you optimize your growth strategy.Vasyl will also discuss the importance of execution speed and creative innovation in today’s fast-moving app landscape.You will discover:📌 Why content is now the foundation of successful app growth.📌 The journey from ideation to building a high-performing app.📌 Web-to-app funnel strategies to maximize conversions.Learn More:https://www.linkedin.com/in/vasyl-sergienko/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

22 Feb 1h 19min

In this interview, we’ll dive into why apps are now more of a content business—and how leveraging creative content and web-to-app strategies can drive sustainable growth.We're joined by Vasyl Sergiienko, Client Solutions Manager at Meta, who has helped multimillion-dollar businesses scale profitably. With deep expertise in media buying, app monetization, and user acquisition, Vasyl will break down key insights on Ads-Based Installs and the Web-to-App Funnel to help you optimize your growth strategy.Vasyl will also discuss the importance of execution speed and creative innovation in today’s fast-moving app landscape.You will discover:📌 Why content is now the foundation of successful app growth.📌 The journey from ideation to building a high-performing app.📌 Web-to-app funnel strategies to maximize conversions.Learn More:https://www.linkedin.com/in/vasyl-sergienko/Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

22 Feb 1h 21min

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Greg Isenberg, CEO & founder of 5by (Acquired by StumbleUpon) and former advior TikTok and Reddit. Greg shares invaluable insights on turning ideas into successful apps, from conception to market domination.Here’s what you’ll discover:✔️ How to generate and validate app ideas✔️ The power of user feedback and how to leverage it✔️ Effective influencer marketing strategies✔️ Overcoming challenges and turning setbacks into successBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

20 Feb 34min

The Deep Linking Tool You Need for Seamless User Journeys! 🚀Deep links ensure your audience lands exactly where they need to be—without friction. And when it comes to deep linking, Airbridge is the best in the game.🔥👉🏻 Here’s what you’ll learn: ✅ What deep linking is & why it matters ✅ How Airbridge makes deep linking seamless ✅ How to create & set up Airbridge DeepLinks ✅ How to easily migrate your Firebase deep links to AirbridgeWatch now to see how Airbridge makes deep linking effortless! 🎥 🔗 Check out AirBridge DeepLinks:https://appmasters.com/deeplinksBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

18 Feb 14min

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

15 Feb 1h 19min

Discover tried and true app marketing strategies that you will love for a lifetime.From ASO to performance marketing to localization, you will learn what strategies will work for years to come.Plus, we’re answering all your questions LIVE. Make sure you leave a comment on the video and we’ll get to them FIRST!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

15 Feb 1h 21min

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Roger Dickey, founder of Zynga and the creator of games like Mafia Wars. With an incredible entrepreneurial journey, Roger will share how to make the right choices and key decisions to build a successful app business.Here’s what you’ll discover:✔️ The key elements of engaging gameplay✔️ How to build successful apps and games✔️ How to tackle challenges and turn pain points into opportunitiesWork with us to grow your apps faster & cheaper:http://www.appmasters.com/Get training, coaching, and community:⁠https://appmastersacademy.com/Get your app audited:⁠⁠https://appmasters.com/audit/*********************************************Follow us:YouTube:⁠AppMasters.com/YouTube⁠Instagram:⁠@App MastersTwitter:⁠@App MastersTikTok:⁠@stevepyoung⁠Facebook:⁠App Masters⁠*********************************************

13 Feb 47min

Discover our changes to the Thumsters' ASO and the decisions along the way.From boosting keyword rankings to refining Apple Search Ads strategy, this video is packed with actionable insights you can apply today. 🔥👉🏻 Here’s what you’ll learn:✅ The ASO strategy that helped Thumsters rank for high-traffic keywords.✅ How to choose winning keywords based on search score, relevancy & difficulty.✅ The inside scoop on our Apple Search Ads strategy & campaign structure. ✅ How seasonality impacts app conversion rates—and how to prepare.And these are just the initial work and results. Stay tuned for deep dives on monetization strategy and a full Meta Ads breakdown in upcoming videos! 🚀Book a consultation call:https://calendly.com/appmasters-alok/30minWork with us to grow your apps faster & cheaper:http://www.appmasters.com/Get training, coaching, and community:⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go toappmasters.com/airbridge.*********************************************Follow us:YouTube:⁠AppMasters.com/YouTube⁠Instagram:⁠@App MastersTwitter:⁠@App MastersTikTok:⁠@stevepyoung⁠Facebook:⁠App Masters⁠*********************************************

11 Feb 11min