The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Grow Your App with Community-Led Social Media

Grow Your App with Community-Led Social Media

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much.We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and foster an engaged community.He will discuss the role of social media in niche branding, community-led growth, and the gradual steps to building an app from a loyal audience.You will discover:📌 How to leverage social media for organic app growth.📌 The importance of community-led strategies in app success.📌 No-cost brand-building techniques for indie developers.📌 How to turn engaged followers into loyal app users.Learn More:#1 LGBTQIA+ Fitness Appwww.pridefit.comBook a consultation call:https://calendly.com/appmasters-alok/30minWork with us to grow your apps faster & cheaper:http://www.appmasters.com/Get training, coaching, and community:⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go toappmasters.com/airbridge.*********************************************Follow us:YouTube:⁠AppMasters.com/YouTube⁠Instagram:⁠@App MastersTwitter:⁠@App MastersTikTok:⁠@stevepyoung⁠Facebook:⁠App Masters⁠*********************************************

8 Feb 1h 4min

Grow Your App with Community-Led Social Media

Grow Your App with Community-Led Social Media

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much.We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and foster an engaged community.He will discuss the role of social media in niche branding, community-led growth, and the gradual steps to building an app from a loyal audience.You will discover:📌 How to leverage social media for organic app growth.📌 The importance of community-led strategies in app success.📌 No-cost brand-building techniques for indie developers.📌 How to turn engaged followers into loyal app users.Learn More:#1 LGBTQIA+ Fitness Appwww.pridefit.comBook a consultation call:https://calendly.com/appmasters-alok/30minWork with us to grow your apps faster & cheaper:http://www.appmasters.com/Get training, coaching, and community:⁠https://appmastersacademy.com/*********************************************Follow us:YouTube:⁠AppMasters.com/YouTube⁠Instagram:⁠@App MastersTwitter:⁠@App MastersTikTok:⁠@stevepyoung⁠Facebook:⁠App Masters⁠*********************************************

8 Feb 1h

App Masters Greatest Hits: Episode 5 with Trey Smith

App Masters Greatest Hits: Episode 5 with Trey Smith

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. We’re joined by Trey Smith, founder of Build Box, the platform engine behind popular apps like Colour Switch. With long journey into software and digital products, Trey shares expert insights into building apps and learnings from his entrepreneurial journey. In this episode, you’ll discover: ✔️ Key learnings for his entrepreneurial journey ✔️ How to build successful apps and games ✔️ Interesting strategies for social media growth Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ Get your app audited: ⁠⁠https://appmasters.com/audit/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

6 Feb 37min

The FASTEST ASO Strategy for a 6-Figure Business

The FASTEST ASO Strategy for a 6-Figure Business

Here’s how to make your ASO strategy kick in FAST and generate real revenue for your app business. 🚀 In this podcast, we share our patented process for doing ASO and the strategies that have helped us achieve success in the quickest time possible. 🔥 👉🏻 Here’s what you’ll learn: ✅ How to find and choose the right keywords for your app ✅ How to use ASOMobile for effective keyword research ✅ The ASO strategy that helped us generate $90,000 in organic sales per month ✅ How to leverage campaigns like Indie App Santa or App Advice to accelerate results Don’t miss this step-by-step guide to mastering ASO and making real money. Watch now and take your app to the next level in 2025! 🚀 Save 40% off all ASOMobile plans by using the promo code: APPMASTERS40 Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

4 Feb 11min

Maximize App Revenue with Web2App Funnel Strategies

Maximize App Revenue with Web2App Funnel Strategies

In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams. We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations. With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide. He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web monetization strategies. You will discover: 📌 The fundamentals of web monetization and its importance for apps. 📌 Proven strategies for optimizing web-to-app funnels to grow revenue. 📌 The role of Paddle in simplifying web monetization and its unique offerings. 📌 Ethical considerations in web monetization and how to address them effectively. Learn More: Explore Paddle – a powerful payment CRM with billing and operational benefits. https://www.paddle.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

1 Feb 1h

Maximize App Revenue with Web2App Funnel Strategies

Maximize App Revenue with Web2App Funnel Strategies

In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams. We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations. With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide. He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web monetization strategies. You will discover: 📌 The fundamentals of web monetization and its importance for apps. 📌 Proven strategies for optimizing web-to-app funnels to grow revenue. 📌 The role of Paddle in simplifying web monetization and its unique offerings. 📌 Ethical considerations in web monetization and how to address them effectively. Learn More: Explore Paddle – a powerful payment CRM with billing and operational benefits. https://www.paddle.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

1 Feb 58min

App Masters Greatest Hits: Episode 4 with Christian Calderon from Ketchapp

App Masters Greatest Hits: Episode 4 with Christian Calderon from Ketchapp

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by a Christian Calderon, ex-advisor of Ketchapp - mobile game studio, In this episode, you’ll discover: ✔️ What defines casual, mid-core, and hardcore games ✔️ The secrets behind successful soft launches and market strategies ✔️ How to leverage user metrics for maximum game success Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ Get your app audited: ⁠⁠https://appmasters.com/audit/ ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

30 Jan 39min

7 Favorite App Growth Case Studies of 2024 (And What You Can Learn From Them)

7 Favorite App Growth Case Studies of 2024 (And What You Can Learn From Them)

Here are the top lessons we learned in 2024 and how you can apply them in your app business. From mastering ASO to maximizing the potential of Meta Ads without overspending, these 7 case studies are filled with actionable insights that you can apply today. 🔥 👉🏻 Here’s what you’ll learn: ✅ How we took an app making $300 a month to $92,000 in all of 2024 ✅ The ASO strategy that helped one client go from $70,000 to $200,000 a month in sales ✅ The surprising discovery about measuring the effectiveness of Meta Ads ✅ How we successfully took an app from zero to a 5-figure exit Watch now and kickstart your journey to six-figure growth in 2025! 🚀 Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking for the best alternative to Firebase Dynamic Links? The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links. With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy. Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline. Go to appmasters.com/airbridge. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

28 Jan 21min

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