The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(973)

This Macro Tracker App Makes $500K a Month Without ASO

This Macro Tracker App Makes $500K a Month Without ASO

In this video, we'll take you behind the scenes of this astonishing journey of a macro tracker app and dissect the strategies that have propelled it to financial heights beyond just ASO (App Store Optimization). Here's what you'll discover: 💡 Creating a Profitable Funnel: Learn why building a well-structured conversion funnel is the cornerstone of this app's success. We'll delve into the importance of guiding users seamlessly from discovery to becoming paying customers. 🔍 Beyond ASO: Understand why ASO is just the beginning. Discover how this app diversified its traffic sources and revenue streams to ensure consistent growth and profitability. 🤝 Affiliate Marketing Mastery: Uncover the power of affiliate partnerships and how they've contributed to the app's impressive income. We'll reveal the secrets to establishing and maintaining lucrative affiliate relationships. 🚀 Onboarding and Paywall Strategy: We'll provide an in-depth demonstration of the app's onboarding process and how they've optimized their paywall to encourage conversions without alienating users. This success story isn't just about making money; it's about the importance of a strategic and holistic approach to app development and monetization. By understanding and applying these principles, you too can chart a path to success in the competitive app market. Don't forget to subscribe to hit the like button, and ring the notification bell to stay updated with our latest success stories and actionable tips. You can also watch the video: https://youtu.be/Se9mhLW626A Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

26 Sep 202310min

Product-Led Growth: A Path To Sustainable Revenue Growth During Economic Downturns

Product-Led Growth: A Path To Sustainable Revenue Growth During Economic Downturns

Lomit Patel is a full-funnel marketing and growth leader with experience scaling startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a public speaker, advisor, Forbes and HackerNoon contributor, and author of Lean AI, part of the bestselling "The Lean Startup" series by Eric Ries. Learn more: https://www.linkedin.com/in/lomitpatel/ https://www.amazon.com/Lean-AI-Innovative-Artificial-Intelligence/dp/1492059315 https://www.lomitpatel.com/ https://www.tynker.com/ App Audits: https://apps.apple.com/us/app/assistant-ai-open-chatbot-ai/id1667103376 https://apps.apple.com/us/app/indexed-flashcard-maker/id1616741454 You can also watch the video: https://youtube.com/live/qCptLlSRexY Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

25 Sep 20231h 4min

Reddit Marketing: How to Get Your First 1,000 Downloads

Reddit Marketing: How to Get Your First 1,000 Downloads

In this video, we're diving deep into the world of Reddit, sharing proven strategies on how to harness this platform to skyrocket your app's success. Here's what you'll learn: 🔥 Earn Free Karma: Discover the secrets to accumulating karma points on Reddit, an essential step in gaining trust and credibility within the community. 📈 Repurpose High-Engaging Content: Learn how to transform your existing content into Reddit gold! We'll show you how to leverage your app's strengths and create engaging posts that resonate with the Reddit audience. 🌐 Why You Need Your Own Reddit Community: Explore the importance of creating and managing your own subreddit. We'll discuss how this can be a game-changer for your app's growth. 💡 Reddit Etiquette: Uncover the do's and don'ts of Reddit, ensuring you navigate this dynamic platform with finesse and avoid common pitfalls. 🚀 Leveraging Subreddits: Understand how to strategically engage with relevant subreddits to promote your app effectively without coming across as spammy. 💬 Building Relationships: Discover the art of building genuine relationships within the Reddit community and how this can translate into loyal app users. Join us on this journey to unlock the potential of Reddit and drive those crucial first 1,000 downloads for your app! You can also watch the video: https://youtu.be/NSvPVusLWcA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

19 Sep 202312min

How to Reduce Churn & Increase Customer Retention

How to Reduce Churn & Increase Customer Retention

Almar Reyes is the former Director of Audience Engagement and Lifecycle Marketing at Pandora. He is a marketing leader who has led engagement and retention campaigns for companies like Philo, EA, Activision and more! He shares the most effective strategies and tactics that will help you reduce churn and increase customer loyalty. Connect with Almar: https://www.linkedin.com/in/almarreyes/ App Audits: https://apps.apple.com/us/app/iwanderlust-video-moments-irl/id1577103807 https://play.google.com/store/apps/details?id=com.differenz.dogidentifier You can also watch the video: https://youtube.com/live/QBH2TQrwxPU Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

18 Sep 20231h

Unlock ASO Success with This Simple All-in-One Keyword Tool

Unlock ASO Success with This Simple All-in-One Keyword Tool

In this video, we're excited to introduce you to an amazing ASO (App Store Optimization) tool that simplifies the keyword research, tracking, and optimization process for app developers and marketers. Get ready to supercharge your app's visibility and downloads with ease! Here's what this all-in-one ASO tool can do for you: 🔍 Keyword Discovery: Discover new, high-impact keywords effortlessly. This tool provides valuable keyword suggestions based on industry trends, user behavior, and competitor insights. 📈 Keyword Tracking: Keep tabs on the performance of your selected keywords. Monitor rankings, assess changes, and stay informed about how your app is faring in app store search results. 🎯 Keyword Optimization: Optimize your app's keywords for maximum impact. Receive actionable recommendations on how to improve your keyword choices and boost your ASO game. 📈 Data-Driven Decisions: Make informed decisions based on real-time data and insights. Our ASO tool empowers you to refine your app's strategy and stay ahead in the dynamic app market. 🚀 User-Friendly Interface: Enjoy a seamless and intuitive user interface that makes ASO accessible to everyone, from seasoned developers to newcomers in the field. Save 40% with promo code: APPMASTERS40 Sign up for ASOMobile: https://asomobile.net/en/ You can also watch the video: https://youtu.be/HKjXWM0tv2A Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

12 Sep 202311min

App Marketing Strategies That Led to Headway's 27M Downloads

App Marketing Strategies That Led to Headway's 27M Downloads

Discover the app marketing strategies that led to Headway becoming the most downloaded book summary app worldwide with over 27 million downloads. Today's guest is Yeva Koldovska, Headway's Product Manager. She began her journey at Headway when it was an early-stage startup and witnessed its growth to over 170 team members in just 4 years since the launch. You will discover how to optimize your web2app strategies, how to drive web-based subscribers, and the latest tips for optimizing your entire app funnel whether its on the web or mobile. Learn more: https://makeheadway.com/ https://www.linkedin.com/in/evakolds/ App Audits: https://apps.apple.com/us/app/rubiks-cube-solver-21moves/id1533263247 https://apps.apple.com/gb/app/preg-tracker-pregnancy-tools/id1615279033 You can also watch the video: https://youtube.com/live/MLUECsQdjDQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

11 Sep 20231h 29min

How to Make Money with Push Notifications

How to Make Money with Push Notifications

Discover the art of monetizing your web and mobile push notifications in this comprehensive guide! 📱 Unlock Revenue Streams: Learn how to leverage your push notifications to generate consistent income, whether you have a website or mobile app. We'll cover strategies that work for everyone! 💡 Maximize Engagement: Boost user engagement while monetizing your notifications. Find out how to strike the perfect balance between revenue and user experience. 💰 Increase ROI: Maximize your return on investment with tried-and-tested strategies. Explore case studies and success stories from industry leaders. 🌐 Multi-Platform Insights: Whether you're a webmaster, app developer, or marketer, our insights apply to various platforms and industries. 📈 Stay Compliant: Understand the legal and ethical aspects of push notification monetization. Stay compliant with regulations while growing your income. 🔥 Pro Tips: Get insider tips and tricks from experts in the field. Stay ahead of the competition with the latest trends and innovations. Transform your push notifications into powerful income generators. Don't miss out on this opportunity to take your online business to new heights! 💼💰 👉 Like, subscribe, and hit the notification bell to stay updated on our latest content! 🛎️ Learn more about Notix: https://bit.ly/3Petw52 You can also watch the video: https://youtu.be/38d2RYmoBpg Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

5 Sep 202310min

Unveiling App Store Optimization Secrets and Navigating Ethical Strategies

Unveiling App Store Optimization Secrets and Navigating Ethical Strategies

Discover the secrets of app store optimization and the ethical and non-ethical strategies app publishers are deploying. 🔒 ASO Secrets and Strategies: Unveiling the Hidden Gems 🔒 In this comprehensive video, we're pulling back the curtain on some of the most effective ASO secrets that can take your app to new heights. Learn how to fine-tune your app's metadata, craft compelling descriptions, and choose the right keywords that resonate with your target audience. But we don't stop at the basics – we'll unveil advanced strategies that are proven to amplify your app's discoverability. ⚠️ Black Hat Strategies: A Cautionary Tale ⚠️ While the allure of quick results might be tempting, we're here to shed light on the dangerous world of black hat ASO tactics. Discover the pitfalls of using tactics that violate app store guidelines, such as keyword stuffing and fake reviews. Learn from real-world examples and understand why these shortcuts can lead to long-term damage to your app's reputation and rankings. 🌐 Hidden Sources of Traffic Beyond the App Store 🌐 Did you know that there's a world of potential users outside the app store's ecosystem? We'll delve into alternative sources of traffic, including auto-fill suggestions and Google web search. 🚫 Strategies to Steer Clear Of 🚫 Not all strategies are created equal, and we're here to highlight some common ASO pitfalls you must avoid at all costs. App Audits https://apps.apple.com/de/app/home-diary-journal-notebook/id1547297023 https://play.google.com/store/apps/details?id=com.bloombigstudio.duck.hunting.with.gun.shooting.simulator&hl=en_US&gl=US You can also watch the video: https://youtube.com/live/GOw_xHPQm8A Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

4 Sep 20231h 4min

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