The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(973)

Simplify App Store Optimization with ChatGPT

Simplify App Store Optimization with ChatGPT

Are you ready to take your App Store Optimization (ASO) game to the next level? In this in-depth video, we'll show you exactly how to harness the power of ChatGPT to revolutionize your ASO strategy and drive more downloads for your mobile app. ChatGPT is a cutting-edge AI language model that can help you uncover hidden optimization opportunities, refine your messaging, and connect with your target audience effectively. With its assistance, you'll be equipped to create ASO strategies that not only improve your app's visibility but also drive higher conversion rates and user engagement. Learn more: https://www.linkedin.com/in/georgynatsvlishvili/ https://youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw You can also watch the video: https://youtu.be/c-Fwry7mGSQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

29 Aug 202311min

Mastering Facebook Ads Targeting: Micro-Targeting and User-Level Precision

Mastering Facebook Ads Targeting: Micro-Targeting and User-Level Precision

Discover the incredible power of Facebook Ads targeting, including the game-changing concepts of micro-targeting and user-level precision. Plus, we'll unravel the intriguing connection between a media company's foray into fintech. 🔍 Unveiling Micro-Targeting on Facebook 🔍 Did you know that you can now reach your audience with an accuracy like never before? We delve into micro-targeting, a groundbreaking strategy that allows advertisers to hone in on specific demographics, interests, behaviors, and even life events. 🎯 User-Level Targeting: The Future of Engagement 🎯 Next we take you through the innovative realm of user-level targeting. Imagine being able to address individuals with content that resonates with their unique preferences and habits. We'll demonstrate how to leverage user data to craft personalized experiences that foster genuine engagement. Learn more: https://www.linkedin.com/in/vivekgirotra/ https://www.joinabound.com/ https://www.timesinternet.in/ App Audits https://apps.apple.com/us/app/meducator-medical-ai/id1659157660 https://apps.apple.com/gb/app/aladin-al-chatbot-assistant/id1664303521?uo=2 You can also watch the video: https://youtube.com/live/QZenRRUszm4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

28 Aug 20231h 9min

App Store Optimization for ChatGPT Apps

App Store Optimization for ChatGPT Apps

Discover the smart and effective app store optimization strategies for ranking your ChatGPT app higher in app stores! 🎯 Keyword Magic: Learn how to research and strategically integrate the right keywords that will make your app appear at the top of relevant search results. Learn more: https://www.linkedin.com/in/arielmichaeli/https://appfigures.com/aso-toolshttps://appfigures.com/app-intelligence Watch Full Video: https://www.youtube.com/watch?v=j0mRQ9TtIs0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

22 Aug 20236min

Unlocking App Growth with AI: Your Ultimate Guide

Unlocking App Growth with AI: Your Ultimate Guide

Today's guest is a successful indie app developer who has driven over 12M downloads for his business. We delve into the world of leveraging Artificial Intelligence to supercharge app growth like never before! 📱✨ We curated a treasure trove of insights, strategies, and case studies that showcase how AI can be harnessed to drive unprecedented growth for your mobile application. 🔑 Key Highlights: ✅ AI-Powered User Insights: Discover how AI algorithms can analyze user behavior patterns, preferences, and engagement metrics to help you tailor your app's features and content for maximum impact. ✅ Automated Marketing Campaigns: Dive into the realm of AI-driven marketing automation. Explore how AI can optimize ad targeting, A/B testing, and push notification strategies to amplify user acquisition and retention. ✅ Conversion Rate Optimization: Discover the art of optimizing your app's conversion funnel with AI-driven techniques. From personalized onboarding to frictionless checkout processes, AI has the potential to revolutionize user conversions. ✅ Sentiment Analysis: Learn how AI-powered sentiment analysis can help you understand user feedback and sentiments, enabling you to swiftly address concerns and enhance user satisfaction. Learn more: https://www.linkedin.com/in/abul-masuduzzaman-2531ab5/ https://apps.apple.com/developer/editr-apps-inc/id1437562435?see-all=i-phonei-pad-apps App Audits https://via-eg.com/ https://apps.apple.com/br/app/simple-scanner-pdf-document/id1658834868?l=en You can also watch the video: https://youtube.com/live/t08Pu9MgtmA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

21 Aug 20231h 17min

Cracking the Code: App Store Optimization for Apps Struggling with Downloads

Cracking the Code: App Store Optimization for Apps Struggling with Downloads

Welcome to our latest video on App Store Optimization (ASO) strategies for apps with zero downloads! If you've developed an amazing app but struggle to get it noticed in the crowded app stores, you're in the right place. In this video, we'll dive deep into effective ASO techniques that can help your app gain visibility, attract organic traffic, and ultimately boost your downloads. Whether you're a seasoned app developer or just starting out, our comprehensive ASO guide will provide you with actionable insights to kickstart your app's journey towards success. Don't let a lack of initial downloads hold you back – implement these proven ASO strategies and watch your app flourish! 🔔 Don't forget to subscribe and hit the notification bell to stay updated on more valuable app development tips and tricks. If you're ready to take your app from zero to hero, let's get started! Learn more: https://www.linkedin.com/in/arielmichaeli/https://appfigures.com/aso-toolshttps://appfigures.com/app-intelligence Watch Full Video: https://www.youtube.com/watch?v=j0mRQ9TtIs0 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

15 Aug 202315min

How to Use AI to Increase Your App Engagement

How to Use AI to Increase Your App Engagement

Today's guest is pioneering the use of games for cognitive assessment, opening up new possibilities for not only the gaming and mobile industry but for mental health diagnostics and treatment. 💅 Elevating Your UX to Meet User Expectations The days of simply creating user-friendly interfaces, combining a mix of borrowed ingredients, and succeeding are gone. To have a successful app in an incredibly competitive mobile market, it’s time to go far beyond usability and tap into what makes users tick. Joe explains how by evaluating the intrinsic motivators, pain points, and values of your users, you can create experiences that truly connect — because when you know what your players need, you can design exactly what they want. You can also watch the video: https://youtube.com/live/LOYQeDsDOPw Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

14 Aug 20231h 31min

Apple App Tracking Transparency: What Is It & How to Adapt

Apple App Tracking Transparency: What Is It & How to Adapt

Join us as we delve into the recent changes in Apple's App Tracking Tranparency (ATT) and its impact on app marketing. Discover how these shifts are reshaping the mobile ecosystem and redefining granular measurement. Uncover the dual challenges of visibility and signal loss posed by IO 14.5 and ATT changes. Let's navigate through these transformations and gain insights into the evolving realm of digital marketing for mobile apps with Roi Nam, the CEO and founder at Airbridge. Learn more: https://www.airbridge.io/ You can also watch the video: https://youtu.be/CzmPJKAs5-U Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

10 Aug 202310min

57% Increase in Paywall Views with a Simple Icon Change

57% Increase in Paywall Views with a Simple Icon Change

🔥 Discover the Powerful Icon Change that Skyrocketed Paywall Views by 57%! 📈 In this exciting video, we delve into a remarkable success story where a minor tweak led to a major breakthrough in paywall views! 🚀 Join us as we unveil the behind-the-scenes magic that propelled our revenue to new heights and how YOU can replicate this transformation for your own projects! ⭐️ The Game-Changing Icon Change: When it comes to user experience and engagement, even the smallest details matter! Our team decided to experiment with a seemingly insignificant element: the icon that prompts viewers to access premium content behind the paywall. What seemed like an ordinary alteration turned out to be a game-changer, driving a whopping 57% surge in paywall views! 📈 Unraveling the Data: We reveal the real-time data analysis that showcases the stark difference in paywall views before and after the icon change. The significant boost in viewer engagement was unprecedented, and we couldn't believe our eyes when we saw the chart! 🔍 Behind-the-Scenes Insights: But what made this icon change so impactful? Join us as we take you through the thought process, user testing, and A/B experiments that helped identify the perfect design. You'll gain invaluable insights into the psychology of user behavior and how to cater to your audience's preferences effectively. 🎯 Subscribe now and hit the bell icon to be notified when we drop our next video! Don't miss out on more insightful content to fuel your growth journey. Leave a comment and let us know your thoughts on this transformative icon change! You can also watch the video: https://youtu.be/bHC1WWt79YY Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What’s more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

8 Aug 20236min

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