The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.

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Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

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Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Avsnitt(974)

Using User Research to Increase Revenue

Using User Research to Increase Revenue

Uncover the secrets to providing real value to your users. Discover the power of letting your users guide the product roadmap and monetization strategy. We'll cover how to use quantitative and qualitative research to better understand what will compel users to hand you their money month over month. Jenny Kay Pollock is the Lead Subscription Monetization Manager at TogetherLabs. Learn More: Portfolio Site with Resources: https://www.jennykaypollock.com/ LinkedIn: https://www.linkedin.com/in/jennykaypollock/ Company Site: https://togetherlabs.com/ Twitter: https://twitter.com/Jennykaypollock App Audits: https://apps.apple.com/us/app/id1519809235 https://apps.apple.com/us/app/bells-by-iron-revival/id1554919084 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

31 Okt 20221h 2min

How to Launch an App in 2023

How to Launch an App in 2023

Want to know how to launch a new app in 2022 and beyond? Today's video is a live coaching call with a successful indie app developer. You will discover what metrics you should be focusing on, how much budget you should set aside, and what marketing channels are best for a new app. Connect with Rich: https://www.linkedin.com/in/richard-wagstaff-406306199/ Check out Rich's apps: https://apps.apple.com/us/app/crossword/id1330947092 https://apps.apple.com/us/app/3-minute-mindfulness/id982502810 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

24 Okt 20221h 8min

7 Proven Ways to Increase App Revenue

7 Proven Ways to Increase App Revenue

Discover 7 surefire ways to increase your app revenue. From adding your paywall to the onboarding process to long paywalls to using promotions, you will learn all the strategies you need to make more money from your apps. This presentation was given at App Promotion Summit in San Francisco in October 2022. Learn more: https://apppromotionsummit.com/ SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

18 Okt 202212min

How to Increase Organic Downloads

How to Increase Organic Downloads

Solo episode all about app store optimization and conversion rate optimization. I’ll break down all the strategies working on ASO today including some interesting monetization hacks. App Audits: https://play.google.com/store/apps/details?id=nikhil.memely https://apps.apple.com/gb/app/undarated-football-player-app/id1583971449 https://apps.apple.com/us/app/case-future/id1505086578 SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

17 Okt 20221h 13min

This Book Summary App Makes $500K a Month

This Book Summary App Makes $500K a Month

This #blinkist alternative app launched in 2020 and is already generating $500K a month! Learn visually! Lucid is your visual guide to the world's most important knowledge. Revenue data according to Sensor Tower: https://app.sensortower.com/overview/1482780647?country=us&tab=about Learn more: https://lucid.fyi/ You can watch this Video : https://youtu.be/-Ny-jwenZJw SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************

11 Okt 202210min

How To Build A Marketing Infrastructure That Scales Your Business Rapidly

How To Build A Marketing Infrastructure That Scales Your Business Rapidly

Rapidly growing your marketing infrastructure gets you a constant flow of leads and prospects when all others struggle. You will discover: - What do you need to be aware of when you're ready to scale - Where to start your UA campaigns - No Bull$h!t Guide to Mobile Attribution - How to deal with economic downturns In his role at Singular, Neils Beenen serves as the company's Partnerships Lead. App Audits: https://apps.apple.com/us/app/ziga-business-partner-search/id1522828211 https://play.google.com/store/apps/details?id=com.w3saver.typography SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

10 Okt 202259min

How to Fund Your App Growth

How to Fund Your App Growth

Learn the best and smart ways to fund your app growth and UA campaigns. You can watch this Video : https://youtu.be/48vSGdRHJLg SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

4 Okt 202210min

Avoid These Mistakes When Making Your App

Avoid These Mistakes When Making Your App

Don’t waste thousands of dollars and hundreds of hours on building an app that NO ONE will use. You will discover: - The #1 pitfall you have to avoid when planning your app development - The most important strategies to follow when developing your MVP - The right trade-offs to make when developing your app Chaim Sajnovsky is the Founder of B7Dev. App Audits: https://apps.apple.com/us/app/musicians-notebook/id1523098465 https://play.google.com/store/apps/details?id=nikhil.sleepy SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

3 Okt 20221h 13min

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