Future of Journalism - Ep 21 - Anita Zielina

Future of Journalism - Ep 21 - Anita Zielina

As newsrooms become more complex, journalists will be increasingly negotiating with a variety of experts: data harvesters, social and digital geeks, product developers, content executives and marketing specalists.

So how should the media bosses rethink their strategies? And can an increasingly smarter focus on audiences help journalism thrive and, ultimately, be more trusted?

In 2019, former journalist, Anita Zielina, founded an executive program in news innovation – a kind of MBA for media managers -- at City University of New York. Now, she’s leaving the Craig Newmark Graduate School of Journalism, where she is the Director of Strategic Initiatives, to start her own media consultancy based in her hometown of Vienna.

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Avsnitt(26)

Future of Journalism - Ep 26 - Phoebe Connelly

Future of Journalism - Ep 26 - Phoebe Connelly

Media outlets are experimenting with ways to attract younger audiences, as the under 35s snack instead of grazing on smartphones across their multiple networks for news. They also have the lowest trus...

22 Aug 20229min

Future of Journalism - Ep 25 - John Cook

Future of Journalism - Ep 25 - John Cook

John Cook created Cranky Uncle to fight misinformation. He’s a scientist and reporting those complexities is not easy. Take climate change. How might journalists have covered climate change in a more ...

15 Aug 20228min

Future of Journalism - Ep 24 - Claire Wardle

Future of Journalism - Ep 24 - Claire Wardle

A journalists' job, in part, is to shine light into dark corners. But how can they be effective when increasingly readers don’t read beyond the headline, and headline writers are driven by clicks? How...

8 Aug 202210min

Future of Journalism - Ep 23 - Raju Narisetti

Future of Journalism - Ep 23 - Raju Narisetti

The digital revolution brought an end to the glory days of most print publications. However, journalism’s ability to reach larger audiences has never been better than now. How can legacy media rethink...

25 Juli 202214min

Future of Journalism - Ep 22 - Zillah Watson

Future of Journalism - Ep 22 - Zillah Watson

Where does journalism fit into the metaverse? And what is the metaverse beyond a concept? Well, it’s tomorrow’s internet -- a convergence of virtual and augmented reality, artificial intelligence, blo...

14 Juni 202210min

Future of Journalism - Ep 20 - Timothy Karr

Future of Journalism - Ep 20 - Timothy Karr

Who is going to pay in future for trustworthy and quality journalism as the money once used to pay for it further bleeds into other communication options? Audiences in regional areas are amongst the ...

11 Maj 20226min

World Press Freedom Day Special Episode - Interview with Lesley Power, AJF CEO

World Press Freedom Day Special Episode - Interview with Lesley Power, AJF CEO

The AFP raids in 2019 shone a light on press freedom issues in Australia. However, our record more generally for press freedom is relatively lacklustre – last year we were 25th in the world according ...

3 Maj 20227min

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