#10: Aleks Stojanovic : Decoding Gen Z - Creating Content that Connects

#10: Aleks Stojanovic : Decoding Gen Z - Creating Content that Connects

In an era where hard-selling tactics are rapidly losing their charm, creating engaging content without directly selling a product may seem like a herculean task. Aleks Stoyanovich is Head of Social Media at Trendsetters, a marketing agency that hits the bullseye when it comes to resonating with the Gen Z demographic. Alex opens up about his career journey, his current role, and the secret to engaging Gen Z consumers - it's about offering value and letting the product become an extension of their identity. He also talks about the role of micro-influencers, the significance of authenticity, and the platforms that are favourites among Gen Z - TikTok, Instagram, and Instagram Reels, to name a few. You'll be surprised to discover the underrated traits of the Gen Z demographic that often remain unnoticed by those outside of this group - their creativity, entrepreneurial spirit, and an uncanny ability to filter out the fluff. But this constant exposure to social media, comparison with peers, and the relentless pressure can sometimes take a toll on their mental health - a serious issue that we touch upon during our discussion. As we delve deeper, we also explore how brands can cater to the attention spans of this generation, the importance of ensuring that your brand resonates with them, and the types of content that work. From discussing outdoor advertising to the necessity of creating social media-friendly campaigns for maximum reach and engagement, this episode is packed with insights.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(56)

Why we're addicted to dopamine - Liz Beecroft-Ridgway, Psychotherapist & Founder of MENTL.SESH

Why we're addicted to dopamine - Liz Beecroft-Ridgway, Psychotherapist & Founder of MENTL.SESH

Are we addicted to dopamine? In this episode of Unmatched, Oana sits down with Liz Beecroft-Ridgway, a psychotherapist, certified clinical sports social worker, and founder of Mental Sesh, to explore ...

23 Jan 202545min

How to Build Superfans That Scale Your Brand in 2025 - Donovan Ratnasingam, Co-Founder Content.T

How to Build Superfans That Scale Your Brand in 2025 - Donovan Ratnasingam, Co-Founder Content.T

In this episode of The Unmtchd. Podcast, Oana speaks with Donovan Ratnasingam, Co-founder of CONTEN.T, about redefining consumer loyalty and the impact of superfans. Donavan shares his insights on bui...

16 Jan 202540min

Why Physical Spaces Still Matter - Kevin Ervin Kelley

Why Physical Spaces Still Matter - Kevin Ervin Kelley

In a world obsessed with going digital, have we forgotten the value of physical spaces? Kevin Ervin Kelley is a renowned architect and author of "Irreplaceable: How to Create Extraordinary Places That...

9 Jan 202550min

2025 Game Plan: Harnessing Your Creativity and Owning Your Future

2025 Game Plan: Harnessing Your Creativity and Owning Your Future

The rules of success are changing, and the future belongs to creators who embrace every part of who they are. In this solo episode, I share how to own your story, build connected ecosystems, and thriv...

2 Jan 20255min

Plan Your 2025 with Me: A Step-by-Step Goal Setting Framework For Creatives (+ Using AI!)

Plan Your 2025 with Me: A Step-by-Step Goal Setting Framework For Creatives (+ Using AI!)

2025 is just around the corner, and let’s be honest, goal setting can feel overwhelming. If you’re anything like me—a creative, and someone with big ambitions always having ideas and in need for a mor...

26 Dec 202411min

The Secret to Work-Life Harmony: Redefining Leadership with Jeanelle Teves | Bugaboo North America

The Secret to Work-Life Harmony: Redefining Leadership with Jeanelle Teves | Bugaboo North America

Jeanelle Teves, Chief Commercial Officer of Bugaboo North America, joins The Unmtchd. Podcast to share her personal approach to leadership and work-life harmony. In this candid conversation, Jeanelle ...

19 Dec 202439min

Designing the Future: How Microsoft Builds Inclusive Technology - Bryce Johnson

Designing the Future: How Microsoft Builds Inclusive Technology - Bryce Johnson

Bryce Johnson, Inclusive Designer at Microsoft, joins us live from the Global Innovation Forum in London to share how Microsoft is revolutionizing technology with inclusive design. In this inspiring c...

12 Dec 20248min

How Vulnerability Became an Innovation Superpower at Google - Newton Cheng

How Vulnerability Became an Innovation Superpower at Google - Newton Cheng

Newton Cheng, Director of Health and Performance at Google, joins us live from the Global Innovation Forum in London to share his powerful journey of embracing vulnerability. In this heartfelt episode...

12 Dec 202416min

Populärt inom Business & ekonomi

framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
badfluence
24fragor
svd-tech-brief
avanzapodden
uppgang-och-fall
bathina-en-podcast
lastbilspodden
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-kort-lang-analyspodden-fran-di
fill-or-kill
rss-hos-psykologen
tabberaset
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-veckans-trade