168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

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What’s up, Rock Nation! Today we’re joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.


In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn’t matter as much as the right audience, and the real definition of marketing (hint: it’s not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn’t about gimmicks - it’s about meaning.


Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.


If you’re ready to stop chasing clicks and start building something worth talking about, this one’s for you.


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Timestamps:

0:00 - Intro

0:59 - What makes people buy vs not

1:43 - Views vs influence

2:51 - Remarkable isn’t a gimmick

4:08 - Advertising vs. Marketing

5:31 - Marketing hasn’t changed

7:39 - You have to admit you’re not that good

10:44 - The power of speaking to our customers

12:17 - People are distracted by false proxies

15:55 - Motion Array

16:50 - Find 10 people that trust you

18:27 - Getting kicked out of the publishing industry

21:26 - Why Seth wrote The Purple Cow

24:15 - Marketing a Personal Brand vs. Tradition Brand

27:25 - Live Training

28:07 - Why tension is so important

29:47 - The smallest viable audience

31:08 - Navigating Dupes on Amazon

33:48 - What it takes to create a Purple Cow business

36:24 - How to implement a marketing strategy

38:18 - Learn to play the right game

40:14 - Authenticity is bullshit

46:28 - Post Pod Debrief


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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49. How to Grow a Six-Figure Creative Business

49. How to Grow a Six-Figure Creative Business

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Making Six-Figures as a creative can seem unattainable when first starting out. We wanted to provide you guys with practical steps to take, to run your business in a way to best set yourself up for success. We go over Positioning, Portfolio, and Pitching - The 3 important P's that we feel lead to landing bigger clients on retainer, and in turn, allow you to make six-figures as a creative.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

17 Nov 202251min

48. From Professional Basketball to Sports Media CEO (Swish Cultures)

48. From Professional Basketball to Sports Media CEO (Swish Cultures)

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Jordan Richard. Jordan is from Rancho Cucamonga, California and played professional basketball in Slovenia, Israel, and Italy. He is also the CEO of Swish Cultures. They were the first media platform to cover ALL areas of basketball. From the NBA, WNBA, overseas pro leagues, G-LEAGUE, NCAA, and even high school hoops. They truly encapsulate all that is basketball.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JORDAN:Jordan's Insta: https://www.instagram.com/jordanswishcultures/Swish Cultures Insta: https://www.instagram.com/swishcultures/TikTok: @SwishCulturesYouTube: YouTube.com/SwishCulturesDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

3 Nov 202259min

47. Artistry vs. The Algorithm - Our take on: The Colin & Samir show w/ Hasan Minaj

47. Artistry vs. The Algorithm - Our take on: The Colin & Samir show w/ Hasan Minaj

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We wanted to try a little something different on this episode of the pod. We recently watched The Colin and Samir show with Hasan Minhaj, and they were just dropping gem after gem, and we wanted to give our take on the things they were talking about. Let us know if you like this format of podcast!If you want to listen to their whole episode, you can here:https://www.youtube.com/watch?v=NphQGsm4rvkAs always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

27 Okt 202244min

46. YOUR NEXT BIG SHOOT | A Guide w/ 505

46. YOUR NEXT BIG SHOOT | A Guide w/ 505

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we dive into all of the prep necessary for your next big shoot. What happens after you have the green light from the client on your budget? We'll dive into everything we wish we knew when we were starting out and give you insight into our processes on how to create a successful shoot. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

20 Okt 202229min

45. How to ACTUALLY grow your Personal Brand

45. How to ACTUALLY grow your Personal Brand

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today Fig and Chase hold down the fort while Kostas is out surfing in Bali. You guys loved the last time we talked about tips for creating your personal so today we dive into how to GROW that personal brand. We dive into the different apps you should be paying attention to and some individuals that have really used their personal brands to create media empires. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

13 Okt 202244min

44. ROCKS TELL ALL | Q&A #1

44. ROCKS TELL ALL | Q&A #1

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today Kostas and Fig hold down the fort while Chase is out of town on a shoot. You guys gave us some amazing questions on our stories and we wanted to answer them on today's show. Lots of fun topics and we appreciate you guys continuing to support us in everything that we do. This is only the beginning! As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

6 Okt 202259min

43. Is the Iphone 14 Worth it? - Rock Talk Ep. 3

43. Is the Iphone 14 Worth it? - Rock Talk Ep. 3

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today it's back to rock talk and we have a jam packed ep for you. This episode is a catch up with all of the boys are working on and we dive into pricing more for your work at the end of this ep. If you want a full ep on that please let us know!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

22 Sep 202242min

42. Trading Content for FREE Airbnb stays with Stayamo Founder Jordan Kahana

42. Trading Content for FREE Airbnb stays with Stayamo Founder Jordan Kahana

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Jordan Kahana to the show. Jordan is a content creator and business owner from Chicago. He created a company called Stayamo which is a market place that pairs vacation rentals with creators from around the world.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT STAYAMO:www.Stayamo.comCHECK OUT JORDAN:Insta: https://www.instagram.com/jordankahana/TikTok: https://www.tiktok.com/@jordankahanaDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

16 Sep 20221h 6min

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