168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

168. How to Build a Magnetic Brand that Sells Itself ft. Seth Godin

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What’s up, Rock Nation! Today we’re joined by Seth Godin - Bestselling author, marketing legend, and the mind behind 21 straight bestsellers that have shaped how the world thinks about business, branding, and connection.


In this episode, Seth breaks down why attention without trust is worthless, why your audience size doesn’t matter as much as the right audience, and the real definition of marketing (hint: it’s not hustle or hype). We dive into finding your “smallest viable audience,” building stories people want to spread, and why being remarkable isn’t about gimmicks - it’s about meaning.


Seth also shares the mindset shift that saved his career, how to stand out without selling out, and why consistency beats authenticity when it comes to building a personal brand. From the psychology behind buying decisions to the tension that makes people take action, this episode is a masterclass in creating work that matters.


If you’re ready to stop chasing clicks and start building something worth talking about, this one’s for you.


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Timestamps:

0:00 - Intro

0:59 - What makes people buy vs not

1:43 - Views vs influence

2:51 - Remarkable isn’t a gimmick

4:08 - Advertising vs. Marketing

5:31 - Marketing hasn’t changed

7:39 - You have to admit you’re not that good

10:44 - The power of speaking to our customers

12:17 - People are distracted by false proxies

15:55 - Motion Array

16:50 - Find 10 people that trust you

18:27 - Getting kicked out of the publishing industry

21:26 - Why Seth wrote The Purple Cow

24:15 - Marketing a Personal Brand vs. Tradition Brand

27:25 - Live Training

28:07 - Why tension is so important

29:47 - The smallest viable audience

31:08 - Navigating Dupes on Amazon

33:48 - What it takes to create a Purple Cow business

36:24 - How to implement a marketing strategy

38:18 - Learn to play the right game

40:14 - Authenticity is bullshit

46:28 - Post Pod Debrief


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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Avsnitt(177)

41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

41. How JAY FORD got to shoot Sebastian Maniscalco in Madison Square Garden

Ladies and gentlemen welcome back to another episode of The 505 Podcast!On today's episode we have a very talented filmmaker, photographer and overall super cool creative guy. He's from Palmdale and has been featured in publications such as Vogue, GQ, and Harpers Bazaarus. He's also shot for some of Kostas' all time favorite musicians and comedians, Odesza and Sebastian Maniscalco, which Kostas is very jealous of. Everyone, please welcome JAY FORD! As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JAY: Insta: https://www.instagram.com/jay_ford/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: https://www.tiktok.com/@bfiggyKostas: https://www.tiktok.com/@kostasgarcia?lang=enChase: https://www.tiktok.com/@chaseronii?lang=en

8 Sep 20221h 10min

40. MUST KNOW Camera Basics (When to Follow and How to Break Them)

40. MUST KNOW Camera Basics (When to Follow and How to Break Them)

Ladies and gentlemen welcome back to another episode of The 505 Podcast! This week, we're taking back to the basics. We wanted to give you tips on the very basics of film and photography. We hit on some must know rules, when/how to break those rules, and what makes a shot cinematic.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

31 Aug 202247min

39. Shooting the MOST VIEWED Tiktok Of ALL TIME with Nate Norell

39. Shooting the MOST VIEWED Tiktok Of ALL TIME with Nate Norell

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome a man of many talents. Not only is he an incredible photographer, videographer, and producer, but he’s gone viral on the internet more times than anyone we know. And not to mention, a spike ball savant. He is the man behind the magic of the internet’s biggest magician, Zach King. So, if you want to know what the secret sauce to going viral on the internet is, this is the episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT NATE:Insta: https://www.instagram.com/natenorell/TikTok: @NateNorellDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/FOLLOW US ON TIKTOK:Bfiggy: @BfiggyKostas: @kostasgarciaChase: @chaseronii

24 Aug 20221h 6min

38. 10 tips for Creating YOUR Personal Brand

38. 10 tips for Creating YOUR Personal Brand

What's going on Rocks, we have an absolute banger of an episode for you guys. We're breaking down our top 10 tips for creating a personal brand. Personal brand is so important, and is something we believe you should integrate and think about when running your business as a creative.If you want an episode on how to GROW your personal brand on social media, let us know in the comments.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

17 Aug 202241min

37. Alex Romo’s Secret to Becoming a Full-Time Travel Filmmaker

37. Alex Romo’s Secret to Becoming a Full-Time Travel Filmmaker

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today we welcome Alex Romo. Alex is a very talented travel filmmaker, who has not only traveled to what seems like most of the world, but has also produced work for some of the biggest brands such as Red Bull, MVMT, Google, Panasonic, & GoPro, just to name a few. Alex talks about being the first of his family to graduate college, inspiring people with his films, and his secret to how he became a full-time travel filmmaker. If you wanna learn how to travel with your camera for a living, this is episode for you!As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT ALEX:Insta: https://www.instagram.com/alexromo/TikTok: @AlexRomoTravelsYouTube: https://www.youtube.com/c/AlexRomo1Website: https://alexromo.live/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

11 Aug 20221h 6min

36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

36. Overcoming being Homeless and Finding Success as a Photographer w/ Skyler Wagoner

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Skyler Wagoner. Skyler is a photographer from Indiana, who moved out to LA, to take the next step in his creative career. The first four months of living here in LA, Skyler was actually homeless, living in his car. After meeting a great group of friends, finding community, and posting his story on Social Media, Skyler was hired for his first photo job here in LA, and hasn't looked back since. Skyler's story is incredible, and we're so excited to give him a platform to share it. As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. CHECK OUT SKYLER:Insta: https://www.instagram.com/skylerwagoner/YouTube: https://www.youtube.com/c/SkylerWagonerTikTok: https://www.tiktok.com/@skylerwagonerphoto?_t=8UWpwVra3Fj&_r=1Website: https://www.skylerwagoner.com/DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

3 Aug 202258min

35. Dealing with Creative Burnout - Rock Talk Ep. 2

35. Dealing with Creative Burnout - Rock Talk Ep. 2

WHAT'S GOOD ROCKS!! Episode 2 of Rock Talk coming at ya. On this episode, Brayden talks about his time in Vegas for Summer League, Chase goes to Seattle for a massive car production, and Kostas talks about feeling burnt out from tour life.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

27 Juli 202246min

34. How to Take your Sports Videography to the NEXT LEVEL

34. How to Take your Sports Videography to the NEXT LEVEL

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we dive deep into Brayden's process and how he got started in sports videography. He shares stories and gives you insights into this career path. This episode's been a year in the making, and we're excited to finally bring it to you.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.Check out Brayden's Sports Videography Masterclass here: www.TheCreatorCoach.comDM US ON IG: Bfiggy:https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

23 Juli 202259min

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