Waves of Change for Location Data (with Lawrence Chan)
Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It's understandable; ...
17 Sep 201946min
How to Make Ads an Experience (with Ira Maher)
When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging....
19 Aug 201957min
Innovate or Die (with Rishad Tobaccowala)
The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don't always walk the walk as well as they talk the talk. How can ...
23 Juli 20191h 7min
Innovate or Die Teaser (with Rishad Tobaccowala)
This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.
2 Juli 201959s
Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)
Whether your media budget is big or small, it's always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Cent...
18 Juni 201948min
Getting Scrappy with Laura Perritte Teaser
Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?
10 Juni 201954s
Under the Influence (with Dalyn Ward)
Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in...
21 Maj 201957min
Inevitable Automation in Advertising (with Shawn Riegsecker)
This shift in the advertising industry's focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro's ...
30 Apr 201925min
